NM Ltd a leading export corporate in India in FMCG has decided to diversify into Foods & Beverages and get in the manufacturing of a flavored soft drink and health drink. The company would like to have a major presence with a pan India distribution network. a. Assume that the business idea would have a very encouraging response, suggest a suitable plant location to set up the beverage manufacturing. Give reasons for the same. b. Defining the concept of aggregate plan for operational capacity management, which strategy (Level or Chase) do you think would be best applicable for the company.

/in /by

NM Ltd a leading export corporate in India in FMCG has decided to diversify into Foods & Beverages and get in the manufacturing of a flavored soft drink and health drink. The company would like to have a major presence with a pan India distribution network.

a. Assume that the business idea would have a very encouraging response, suggest a suitable plant location to set up the beverage manufacturing. Give reasons for the same.
b. Defining the concept of aggregate plan for operational capacity management, which strategy (Level or Chase) do you think would be best applicable for the company.

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