BASED on this case: Australia open 1: Australia open Part A:…

Question Answered step-by-step BASED on this case: Australia open 1: Australia open Part A:…  BASED on this case: Australia open1: Australia openPart A: General overview, dates or time of the year and history of the eventAustralian Open Tennis – “The first of the four main yearly Grand Slam tournaments, it is regarded as the most important. It has been hosted consistently for nearly 100 years, having been first presented in 1905. From 1968 through 1987, the International Lawn Tennis Federation (ILTF) co-sanctioned the Australian Open as the world’s first Open Era tennis major. The Australian Open is held on Rebound Ace hard courts at Melbourne Park, a sporting facility in Melbourne, Victoria, Australia, every year during the final week of January” (OPEN, n.d.)The tournament was shifted to December in 1970, when the calendar was amended to include January as part of the tour season instead of being secondary to July and August, with the goal of having more time to promote and publicise the event. This move solidified its role as an early-season warm-up competition for the US Open, with a stature comparable to that of Indian Wells and Miami on the ATP tour today. After a few years in limbo, it relocated to Kooyong Stadium in 1972, with a new sponsor, Corroboree Billiards. (OPEN, n.d.)It is a tennis event conducted every year in Melbourne, Australia. Women outnumber male fans in both the grand slam competition and in of the other events, which are mostly attended by males for professional matches. The Australian Open is one of the four Grand Slam tennis tournaments that take place each year. It is the second-oldest tennis tournament in the world, after Wimbledon. (OPEN, n.d.) Part B: Form and content (e.g. Sports event, cultural event, business event, etc.)The Australian Open is the world’s second largest athletic event, with one of the most demanding tennis courses.” It is also one among the least standardised tennis events when compared to others. Regardless of these differences, most people would refer to it as a sporting event because of its highly competitive nature and numerous parallels to other athletic events throughout the world. (Wikipedia, n.d.)The Australian Open may be considered as both a cultural and a commercial event due to its distinctiveness in contrast to other athletic tournaments. There are a lot of stakeholders interested in the event as a result of this categorisation, as well as the fact that it produces cash through fans purchasing tickets and attending. Culture, business, government, and the environment are the four key stakeholders that decide and assure an event’s success. (Wikipedia, n.d.)In 1905, it was held for the first time. According to a magazine released by Tennis Australia, the competition played on grass courts only for a short time until hard-surfaced courts were adopted (The History of The Australian Open). After two years of successful testing, permanent floodlights were installed in Flinders Park in 1976. In 1977, it was also stated that night sessions would be held. (Australia, n.d.)Tennis is a popular sport across the world. The Australian Tennis Open, which has been held every year in January since 1905, takes place every year in January. The Australian Open is an annual international competition with about 6,250 players from over 100 nations competing. From mid-January to early-March, the event will take place over 21 days. (tennis.sporting99, n.d.)From 1905 to 1924, the event was contested on hard courts at Kooyong Lawn Tennis Club, then on grass courts at the West Melbourne Cricket Ground until 1968, before returning to Kooyong in 1969. It was housed on the new cement court of the Flinders Park Tennis Centre from 1972 to 1987, before returning to its home site of the Melbourne Park Function Centre in 1988. “Because of its heritage, the tournament is one of only two Grand Slam events played on green clay (the other being the French Open).” (kooyong, n.d.) Part C: Location, event type & dimensionsThe Australian Open (AO) is a Grand Slam tennis competition hosted by Tennis Australia. It was initially recognised as an official championship in 1969. The tournament is held every year in January over a two-week period at the Kooyong Lawn Tennis Club on Melbourne’s eastern bank of the Yarra River.The Australian Open 2017 is a tennis event that will take place in Melbourne, Australia. The Australian Open Tennis Tournament will host the event, which will be held in Melbourne Park. It’s the first time a grand slam event has been staged in January. For the 2017 Grand Slam tournament, there will be a total of 26 courts. The total prise pool for contestants is $50 million Australian dollars. From the 27th of December to the 29th of January, the event will be aired in 138 countries (wikipedia, n.d.) Part D: Size, and number of participantsThe Australian tennis open is a very expensive tournament to put on because of the enormous number of players. Due to the massive amounts of food and drink that must be supplied for, the logistics for such an event are complex. This event not only requires a huge number of materials, but it also necessitates extensive promotion, significant support from the local community and other contributors, as well as a team of volunteers.Every year during the latter week of January and the first week of February, it hosts a national open-era tennis competition. The Kia Motors brand, which is the tournament’s joint title sponsor, is prominent on the Melbourne Park Function Centre, which hosts all of the events, as well as other sites across Melbourne. (Wikipedia, n.d.) Part E: Revenue streams and budget considerationsEach year, the event costs 2 million Australian dollars to host and is one of tennis’ Grand Slam tournaments. Ticket sales, which vary from $50 to hundreds of dollars, and corporate hospitality, which costs $300 to $3000, are two main income streams. Revenue streams may be utilised to help attract significant events, with corporate hospitality in Australia having a distinct price structure due to the substantial minimum spend necessary for this option.Each year, the Australian Open is one of the four Grand Slams. The competition is held in Melbourne Park, which has hosted the event since 1988, over a two-week period in early January. A total of 30 top-ranked players compete in both the men’s and women’s events. Additional, lower-level participants are drawn in by corporate engagement and interest. (Wikipedia, n.d.) Part F: Associated attractionsThe Australian Tennis Open (commonly known as the Australian Open) is an annual Grand Slam tennis event held in Melbourne Park in Melbourne, Australia, in January. The men’s tournament lasts fourteen days. The women’s event runs for the same amount of time, beginning on the last Monday in January and concluding the following Sunday. The event is known as “the summer cliffhanger” or “the slam that got away” because of its scheduling, and a common catchphrase is “Is There Anyone Else?” since players are frequently forced to withdraw due to injury or other reasons (Hickman, 2016).The Tennis Art Gallery, the Spanish Gardens, the Tennis Museum, and the Gateway Bridge are all frequent attractions at a tennis tournament. There was an unique exhibition called Australia Through Sport at the 2008 Australian Open, which included athletic artefacts that were crucial in our cultural heritage and would later go on a worldwide tour.The Australian Tennis Open is Asia/largest Pacific’s tennis event. It takes place every year from December to January at Melbourne Park, with a total prise pool of $55 million distributed throughout the course of the event. 2: The Stakeholders and Australian involvement in the eventThe Australian Tennis Open, like any other event, will have a variety of stakeholders participating who, by definition, affect or effect the event. Each will have its own unique event demands and requirements, which must all be taken into account while preparing the event. “It is vital to grasp the idea of stakeholder analysis and how it may be effectively implemented in practise” to successfully manage stakeholder engagement in events. Event stakeholders are individuals or organisations who are interested in or have an effect on a certain event. Different sorts of stakeholders may be involved depending on the type of event. If the event is a product launch, the stakeholders may include the client, funder, designers, and project management team, as well as sponsors, vendors, and suppliers. If, on the other hand, it is a sporting event (e.g., a tennis tournament), stakeholders might include a wide range of individuals or organisations, including players and their representatives, event sponsors, news organisations, and so on. The more money and prestige put in an event by sponsors and organisers, the more the engagement of important stakeholders and, as a result, the greater the brand’s exposure. Crytpo.com, HCF, Microsoft, Peloton, TikTok và Cancer Council Australia,.. They may influence its direction, negotiate with event service and facility suppliers, offer talents to help design, stage, and execute the event, and even affect the result of events by giving funding that guarantees favourable outcomes for their firm (Libatique, 2022). QUESTION: Presume that you are working for the event that your workshop facilitator assigned to you in the first assessment as the event planning specialist. The management team of this event wants to determine if the event has left a sustainable legacy for future tourism growth. In addition to the research that you have performed in the first assessment, conduct further research about the assigned event to critically examine the long-term destination positioning, post-event venue management and tourism product development. More specifically, you are to critically examine the following aspects:  • Domestic and/or international attention due to events’ media coverage. • Positive and negative impacts on destination’s image as the result of this event. • Destination’s plans to capitalise on the events’ benefits to develop other tourism products. • Opening statement addressing events’ management team. • Key findings of your examination. • Proposal of three strategic recommendations to future event stakeholders on how this events’ legacy could be more sustainable.  please helping me, answering to these ques (about Australian open ), i would really appreciate it, if you leave referencing for each question (i need to know which part of the answer you use referencing) Arts & Humanities Communications Public Relations HAT 301 Share QuestionEmailCopy link Comments (0)