An automobile manufacturer observes that the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rate, which ease credit conditions. Buyer purchase behaviour is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitors advertising, competitor dealer discounts, introduction of new competitive models). The manufacturer wants to undertake the survey of the same. Elaborate upon the Research Design to be adopted State the research questions & objectives

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An automobile manufacturer observes that the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rate, which ease credit conditions. Buyer purchase behaviour is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitors advertising, competitor dealer discounts, introduction of new competitive models). The manufacturer wants to undertake the survey of the same.

Elaborate upon the Research Design to be adopted
State the research questions & objectives

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