Write short notes on: (a) ECONOMIC IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION ) and LEGAL IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION ) of puffery in advertising ? (b) STEINER MODEL of communication ( IN 150 WORDS )

Write short notes on:

(a) ECONOMIC IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION )
and LEGAL IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION ) of
puffery in advertising ?

(b) STEINER MODEL of communication ( IN 150 WORDS )