Working in partnership: IKEA IKEA was founded in 1943 by Swedish…

Question Answered step-by-step Working in partnership: IKEA IKEA was founded in 1943 by Swedish… Working in partnership: IKEAIKEA was founded in 1943 by Swedish businessman Ingvar Kamprad and just over 10 years later, in 1958, the first IKEA store was opened. IKEA opened its first restaurant in its Almhult store in Sweden in 1959. Since then, IKEA has expanded to become the leading international company for home products and furniture, as well as a major food service brand, with every IKEA store offering restaurant facilities. IKEA has also launched its own food label with around 150 products sold in its Swedish Food Markets. Based on traditional Swedish recipes, these products focus on high quality food at affordable prices and are sold in both the IKEA in-store Swedish Food Markets and served in its restaurants. Compassion has been working closing with IKEA for five years to help develop and implement its global animal welfare strategy as part of its continuous commitment to improving welfare in its supply chain.In addition to being guided by their vision of creating ‘a better everyday life for the many people’, IKEA’s motivation for addressing animal welfare also came from its key stakeholders (including customers and co-workers) who expressed concerns about the company’s impact in the welfare sphere. IKEA contacted Compassion in World Farming in 2008, after hearing about the launch of the Food Business programme. They were keen to learn more about farm animal welfare and to get support and advice on policy making around welfare issues in rearing animals for food. By doing so, IKEA is addressing its stakeholders concerns by tackling key welfare issues in its supply chain, including live animal transport and slaughter. IKEA’s brand ethics are integral to its business culture and, as such, it wants to be proactive in managing farm animal welfare and to ensure traceability and transparency in its supply chain. Anders Lennartsson, Sustainability Manager at IKEA Food Services AB said: “Animal welfare is very high on our agenda and is a key concern for IKEA. Contacting Compassion was the first step of a journey for us in implementing welfare policies and standards that make a difference to farm animals.” IKEA works in all parts of the food chain, from farm to store, to raise the baseline standards of farm animal welfare, supporting the notion of making higher welfare food the norm and accessible to all of its customers.IKEA holds annual meetings with country managers where they cover a number of business issues including farm animal welfare. Furthermore, IKEA welcomed Compassion to talk at an annual meeting about the wider issues surrounding the welfare of animals farmed for food to ensure that all co-workers understood the thinking behind the business decisions. IKEA’s goal is to offer products that are high quality and affordable to all and this needs to be taken into consideration when implementing new standards that will inevitably have increased costs. To overcome this barrier, IKEA has implemented standards as part of a step change approach, to allow for a sustainable value chain. Securing long-standing, trusted relationships with farmers and suppliers is integral to IKEA’s business. IKEA invests in its partners to help implement necessary measures and seeks alliances with farmers who share their values. IKEA knows that creating change takes time and money, so investing in long-term relationships is very important to the business.Source: https://www.compassioninfoodbusiness.com/case-studies /working-in-partnership-ikea/Analyze and explain three main roles of partnership in a business. (6 points)Identify and explain the partnership type of IKEA. (6 points)Explain the impact of the IKEA partnership working to consumers with two examples? (8 points) Engineering & Technology Industrial Engineering Operations Management IBM MK328 Share QuestionEmailCopy link Comments (0)