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Description Hello,I need help with completing this Final Project for this case study: “Research in Motion: Sincerely, a RIM Employee (A),”Below screenshot needs to complete. This is only one Section "IV FOLLOW UP" that you need to focus on Detailed instructions attached. Please be sure to follow them and answer appropriately especially the *RUBIC Guidelines (important*).Please provide in citation and a reference list (i.e. website, authors, etc.) at the end of the paper.Thank you. 2 attachmentsSlide 1 of 2attachment_1attachment_1attachment_2attachment_2.slider-slide > img { width: 100%; display: block; } .slider-slide > img:focus { margin: auto; } Unformatted Attachment Preview 1 Research in Motion Name of Student Southern New Hampshire University Date 2 Introduction Research in motion (RIM) is a Canadian giant in telecommunications. The company is now known as BlackBerry Limited on the 7th of March 1984. With their total assets being US $3.929 billion as of the 2019 financial year, and multiple subsidiaries. the company is a force to be reckoned with globally, it is headquartered in Waterloo, Canada. Before the new entrant, Apple in 2007, the company was doing great in the market making and selling of mobile devices. Upon entry of Apple, the market was sent into a frenzy leading to companies like RIM to lose significant market share due to poor management decisions to counter the new entrant. This paper seeks to address issues in the RIM case study that led to the decline in market share. Mainly, management errors resulted to the predicament that plagued the company. Communication is a key aspect of recovery for a company in such a position, this paper will highlight the communication media and how it can communicate effectively both internally and externally. Internal communication is essential in ensuring that the workforce is aligned with the company vision, mission and goals. External communication on the other hand is used to promote smooth running with stakeholders such as suppliers. Communication Goals Successful managers employ good communication in the work place for great results from the employees and ultimately the company’s success. In the ‘Research in Motion: Sincerely, a RIM Employee’ case study, a RIM employee sent an anonymous letter addressed to the Co-CEO Jim Balsillie and Mike Lazaridis. The letter brought to attention some of the issues that the employee felt were of concern at the moment. The internal memorandum is ideal as it will only be shared with the employees. The use of this medium is ideal as it can easily show the recipient of 3 the email and who has read the email. It will provide the CEO with a better record of communication as all employees in the company can receive the same message at a given time. The message of the CEO should target making the company a working friendly environment and ensuring each employee receive the message. The in-charge CEO should also target to see how the concerns of the employees can be heard and addressed (Jenkins, 2011, P. 32). With this understanding, the employees will easily build trust as they will feel appreciated and offer a good working environment. The employees will feel appreciated and part of the company's changes and growth. The policy and suggestion box are other supporting tools for the employees as the employees feel there is open communication and their concerns are being heard and this will automatically give room for the employees to accept the changes. For company changes to be accepted, then employee support is necessary (Runde, 2014, P.30). Internal communication is essential in ensuring that the workforce is aligned with the company vision, mission and goals. External communication on the other hand is used to promote smooth running with stakeholders such as suppliers. There is also a need to thank the employees for their time and accepting changes at the RIM company. Our main aim is to make work at this company more enjoyable. Having a relaxing time will highly contribute to that. And if employees have any new ideas and suggestions they should feel free to leave in the suggestion box. Need to assure the employees in the memorandum sent will be adhered to and the policy strictly followed. The message will also focus on how the employees need to take ownership of the company and make use of the internal conflict resolution mechanism than focus on the outside mechanism. Peer learning is important in ensuring development, with peer learning, employees will learn from one another. The company should adequately address employees' needs and ideas by 4 giving employees room to air the needs and ideas; this will give room for the company to get the idea of how employees feel about the company. With the company development culture in place, the employees can easily talk about their ideas and needs. This will be beneficial to the individual and contribute to the company’s growth (Ramsbotham et al. 2016, P.190). The message should also focus on how people who have done exemplary work can be rewarded. Addressing this will ensure employees’ ideas are appreciated and employees will understand that their ideas contribute to its success. The message would also target how the company will ensure employees take weekend retreats and vacations. We will focus on team building; this will enhance communication among staff and improve the company’s productivity. Conclusion For the success of any business, virtuous communication in the workplace is essential. The factors and issues raised in the case study address both internal and external communication. Some of the contributing factors to good communication include enabling logical decision making and ensuring there is creativity flow, ensuring there is employee accountability, developing a better policy to enable employees to address their opinions, focusing on end-user experience, having better software leaders, and ensuring there is easy and better interaction among Rim employees. 5 Internal Communication For the success of any business, virtuous communication in the workplace is essential. The Research in Motion: A RIM employee is a case study that contains an open letter that was published online technology news provider Boy Genius Report (BVR). The letter was addressed to the CEO of the company Mike Lazaridis and Jim Balsillie. Some of the contributing factors to good communication include enabling logical decision making and ensuring there is creativity flow, ensuring there is employee accountability, developing a better policy to enable employees to address their opinions, focusing on end-user experience, having better software leaders, and ensuring there is easy and better interaction among RIM employees (Geller, 2011). The Factors and Issues raised in the case study address both internal and external communication. Most of the issues are nevertheless internal and better management within the company is key. Communication between management and employee is key and will yield better results and maintain stability in an organization (Runde, 2014, p. 27). From the case study, it is therefore clear that the organization needs to develop a better communication plan to ensure there is a good medium of communication to the targeted audience. Medium of communication The medium that the co-chief executive officers, Jim Balsillie, and Mike Lazaridis need to communicate with the company employees should be an internal memorandum since this communication will not be shared with the public, it should be sent as an attachment in the company email. By sending an email they could keep track of who received and read the memorandum. When choosing a communication channel, it involves three basic considerations related to their limitations; control, richness, and control of the message (Ramsbotham, 2016, p.190). With this in mind a face to face meeting will be a more ideal option to address the 6 employees about the issues. The internal memorandum is ideal as it will only be shared with the employees. The use of this medium is ideal as it can easily show the recipient of the email and who has read the email. It will provide the CEO with a better record of communication as all employees in the company can receive the same message at a given time. Targeted Audience The targeted audience for this internal memorandum will be the employees of RIM. The primary goal of the co-CEO’s is to make RIM, a better and more enjoyable place to work so, this communication will be integrated to all the employees. In this case study, the anonymous employee letter written to the co-CEO’s was made public, so any concerns should be address to the entire company. This is to give room for the employees with the same concerns, to present their concerns to the management. The CEO is the main sender of the massage. The message of the CEO should target making the company a working friendly environment and ensuring each employee receive the message. He should also target to see how the concerns of the employees can be heard and addressed (Jenkins, 2011, p.32). 7 Internal Communication Memorandum To: All Staff From: Jim Balsillie and Mike Lazaridis Date: October 17 2020 Cc: Board of Directors Subject: Addressing the Issues Identified In the Organization After reviewing the claims made by some of the senior executives, we identified various problems in the organization, including employee culture, the organization's leadership, and product development. For the organization to achieve its goals and objectives, it should address the identified issues. Cooperation and collaboration with all the staff members are necessary to implement strategies that will help the organization attain its vision. Concerning employee culture, individuals have raised concerns about how employees are engaged in decision-making processes. The organization leaders will come up with policies that require employees to be involved in decision-making processes. Valuing every staff member's opinion will be a new culture of the organization. The organization will reduce cases of internal conflicts and promote a convenient working environment for staff members. In poor leadership, the employees should raise their voices whenever they identify ineffective leadership strategies within the organization. The employees should also share their opinions on how to promote product development. Based on the issues identified, the staff members should stay calm and participate whenever required to help achieve the organization's goals. Thank you for your cooperation and continued support. 8 Needs and Development For the company growth, company management needs to take the necessary step and ensure employees understand their needs; this is important for the company and employees’ growth. Peer learning is important in ensuring development, with peer learning, employees will learn from one another (Ramsbotham, 2016, p.190). The company should adequately address employees’ needs and ideas by giving employees room to air the needs and ideas; this will give room for the company to get the idea of how employees feel about the company. With the company development culture in place, the employees can easily talk about their ideas and needs. This will be beneficial to the individual and contribute to the company’s growth. Support provided by the company Due to the changes experienced in the company, support to employees is necessary to enable them to adapt to the new changes and make the changes effective. In addition, they ensure that there is integrated ongoing change communications and solid change management strategy, along with strong employee motivations. Also enable the employees to know each other on a personal level and management to be close to the employees. The support to employees will also ensure the company has a fair competition in the market. With this understanding, the employees will easily build trust as they will feel appreciated and offer a good working environment (Runde, 2014, p.30). The employees will feel appreciated and part of the company’s changes and growth. The policy and suggestion box are other supporting tools for the employees as the employees feel there is open communication and their concerns are being heard and this will automatically give room for the employees to accept the changes (p. Economy, 2018). For company changes to be accepted, then employee support is necessary. 9 Possible sources of Conflict Conflict arises when every company is making changes (Ramsbotham, 2016, P.190). The company needs to ensure conflict is minimized. In the RIM company, the conflict has already taken place; an Open Letter to Boy Genius Website is an example of the conflict experienced. The letter addressed how the employees’ concerns were not being listened to. So the changes are necessary to address this conflict and both the management and the employee should appreciate the changes. The suggestion box is one of the sources and can be used to address the concerns of the employees. The policy will ensure employees’ needs are fully met therefore being an important change for development. Conclusion Although communication is difficult, it is essential for company development and growth. The CEO of RIM should ensure issues addressed in the letter have been addressed as the letter focused on limitations of communication in the company. The suggestion and message in the letter when addressed will make RIM an enjoyable place to work. The paper has addressed the internal form of communication in the company, the channel, and the recipient of the message. It has detailed the message that will make communication easier and better for the growth of the company. 10 External Communication: Medium(s) The medium to address and deliver the message relating to the issues identified in Research in Motion Company is a written form in newspapers and social media. Unlike verbal communication, the written form will ensure that the message cannot be changed or tampered with when transferred from one person to another. The message to be communicated externally will be printed in popular newspapers. This will allow the information to reach out to a large group of audience and the public. The written information will also be posted on social media platforms such as Instagram, Facebook, and Twitter. In the current digital era, many people use the social media platform to inform what is going on in organizations and the marketplace (Stephens and Mandhana, 2017). I considered various factors before deciding to select the newspaper and social media platforms. The target audience is the main factor that I thought. The message being communicated is to reach out to the external audience, who are many. In this case, the medium selected should be one that can spread the information to many people within a short time. Many individuals assess the newspaper and social media platforms (Stephens and Mandhana, 2017). The other factor to consider is the cost. Using social media platforms as a medium of communication is very convenient and less costly. Using newspapers is also cost-friendly compared to televisions (Stephens and Mandhana, 2017). The nature of the message being communicated was also a factor that dictated the communication medium to be used. The nature of the news should be passed from one audience to another without being changed. This is only possible when the message is in writing. 11 Targeted Audiences Eternal communication involves exchanging data and information both within and outside Research in Motion Company. The first group of the target audiences could be the shareholders. The shareholders have invested in the company, and they get affected whenever every decision is made. The shareholders are also entailed in making critical decisions for the organizations. They are, therefore, one of the main target audiences for the external message. The key cultural factors about these audiences that were considered are the values and organizational behavior they believe in. The shareholders uphold the values and culture of transparency in communication (Baric, 2017). The other group of audiences could be the potential external investors. The potential external investors who desire to invest in the organization soon will want to be informed on every aspect and what is going on. The other audiences to be considered are the community members who are located near the organization. The key cultural elements considered to this audience include taking care of the environment and promoting moral values (Baric, 2017). The aspects communicated in the newspaper will enhance the community's moral values and uphold the standards of taking care of the environment. The other target audiences could be the organization's employees—they entail the managers and other company staff members. The employees are the essential resources of the company (Baric, 2017). They ensure that the daily operations of the organizations have been carried out. They should be informed of any decision or information relating to the company. The cultural aspect of being considered for these audiences is the organizational behavior promoted in the company. The other target audiences include the company's customers, partners, and suppliers. 12 Communication Memorandum To: All Staff From: Jim Balsillie and Mike Lazaridis Date: November 09, 2020 Cc: Board of Directors Re: External Communication The most effective medium to deliver the message is through social media such as Facebook, Twitter, and Instagram. The Newspaper is another vital medium to convey the message because it is not prone to distortion. (Berry, 2020). The use of posters is also another critical way to communicate decisions. Posters are precise and comprehensive; hence can effectively deliver the messages. The target audience is the organization's employees and trading partners. The employees include the managers and other staff members within the organization. The cultural aspect considered is the organizational behavior promoted in the company. The crafted message is that “our company takes this opportunity to thank all the investors and all our trading partners for their consistent determination towards achieving the company’s goals and objectives. However, there are some issues that I need to address. A majority of the employees are reported to be frustrated by external business involvement with other companies due to much workload hence require more sourcing of the staff, and our trading partners complain of hiked prices of our commodities." The change management principle to consider is involving every organizational section. In this way, it is possible to manage change across the organization. I considered the employees' development and personal needs by evaluating the company's goals and objectives. The organization is considering the promotion of a culture that supports organizational opinions, thus enhancing effective communication. One of the primary sources of conflict would be personal interests, causing conflict between the employees and the 13 managers due to increased workload. (Maria & Laura, 2016). Another source of contention is the lack of a harmonious decision-making process. In this way, only favored- individuals within the company participate in the decision-making process. Potential sources of conflict Various forms of conflict may arise as a result of external communication. One of the sources of conflict, in this case, could be intergroup differences in terms of values and culture. Intergroup differences in cultural values may cause conflict to arise (Maria-Elena & LauraFilofteia, 2016). For instance, community members may uphold some of the values that the organizational leaders are not highly regarded. This may cause conflict to arise between the community members and the organization. The other possible source of conflict could be personal differences (Maria and Laura, 2016). Individual differences may be due to differences in personalities. This may cause conflict among the shareholders or even the employees. The other source of dispute that may arise resulting from external communication could be poor communication strategies in the organization. This may occur when some members of the organization are left behind in decision-making processes. Conflict is also likely to occur when ideas and opinions of the employees, partners, and other parties of the organization are not valued (Maria and Laura, 2016). 14 References Jenkins, M. (2011). Practice note: Is mediation suitable for complaints of workplace bullying? Conflict Resolution Quarterly, 29(1), 25-38. Ramsbotham, O., Woodhouse, T., & Miall, H. (2016). Contemporary conflict resolution. Cambridge, United Kingdom: Polity Press. Runde, C. (2014). Conflict Competence in the Workplace. Employment Relations Today, 40(4), 25-31. Research in Motion: Sincerely a RIM Employee (A) Case Solution and Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies. (2020). Retrieved 16 October 2020, from https://www.thecasesolutions.com/research-in-motion-sincerely-a-rim-employee-a-1414 References Jenkins, M. (2011). Practice note: Is mediation suitable for complaints of workplace bullying? Conflict Resolution Quarterly, 29(1), 25-38. doi.org/10.1002/crq.21035 Ramsbotham, O., Woodhouse, T., & Miall, H. (2016). Contemporary conflict resolution. Cambridge, United Kingdom: Polity Press. Runde, C. (2014). Conflict Competence in the Workplace. doi.wiley.com/10.1002/ert.21430 Employment Relations Today, 40(4), 25-31. 15 Geller, J. (2011). “Open Letter to BlackBerry Bosses: Senior RIM Exec Tells All as Company Crumbles around Him,” Boy Genius Report. Retrieved 30 June 2011, http://www.bgr.com/2011/06/30/open-letter-to-blackberry-bossess-senior-rim-exec-tellsall-as-company-crumbles-around-him/ References Baric, A. (2017). Corporate social responsibility and stakeholders: Review of the last decade (2006–2015). Business Systems Research Journal, 8(1), 133-146. Maria-Elena, G., & Laura-Filofteia, P. (2016). Conflict in Organizations. Age, 21(1), 7. Stephens, K. K., & Mandhana, D. M. (2017). Media choice/use in organizations. The international encyclopedia of organizational communication, 1-14. Turaga, R. (2019). Effective communication in organizations. IUP Journal of Soft Skills, 13(1), 63-69. References. Berry, L. (2020. Things to consider when choosing external and internal communication tools. Retrieved. Maria-Elena, G., & Laura-Filofteia, P. (2016). Conflict in Organizations. Age, 21(1), 7. MGT 550 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a strategic communication case study. Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners, and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is a necessary tool for managing people and organizations. In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the MGT-550 Textbook/Case Study Bundle mentioned in the syllabus. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine. In this assignment, you will demonstrate your mastery of the following course outcomes:      Differentiate appropriate communication strategies that address a variety of audiences Generate clear communication materials that promote strategic goals Develop communications using change management principles for supporting employee development Determine strategies to assess the reception of communication for informing appropriate next steps Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders Prompt Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue, who are the target audiences of the messages, and how will the messages be delivered? Additionally, how will you evaluate the effectiveness of your communication decisions in order to inform future decision making? Specifically, the following critical elements must be addressed: I. Introduction A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address. B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication? II. Internal Communication A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision. B. Define the target audience of your internal communication. Include key factors and any cultural factors about this audience that you considered. C. Craft the message that you will communicate internally and explain what change management principles you considered when developing this message. D. Explain how you considered the personal needs and development of employees when creating messaging. E. Explain what considerations are being made in order to offer continuous support to employees through the change process. F. Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the medium(s) used. III. External Communication A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision. B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered. C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals. D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating, as well as the medium(s) used. IV. Follow Up A. Explain how your message and delivery decisions align with the mission, vision, and goals of the organization. B. Describe how you will monitor and measure how the information was received and interpreted by your internal audience. C. Describe how you will monitor and measure how the information was received and interpreted by your external audience. D. Explain how you will document the lessons learned from your communication plan to inform future decision making. What would you have done differently? Milestones Milestone One: Draft of Introduction In Module Three, you will submit a draft of the introduction to your case study. Define the problem you identified in the case and begin to develop a plan to address the problem using internal and external communications. Furthermore, prioritize the first steps in the process of addressing the problem and set goals for your communication. This milestone is graded with the Milestone One Rubric. Milestone Two: Draft of Internal Communication In Module Five, you will submit a draft of your internal communication. Craft the internal message that you will use to address the problem you identified in the case study provided. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Furthermore, you will explain how you factored in the personal needs and development of employees when creating messaging, including the considerations being made to support employees through the change process that will be implemented to address the problem. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used. This milestone is graded with the Milestone Two Rubric. Milestone Three: Draft of External Communication In Module Seven, you will submit a draft of your external communication. Craft the external message that you will use to address the problem you identified in the case study provided. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used. This milestone is graded with the Milestone Three Rubric. Final Submission: Strategic Communication Case Study In Module Nine, you will submit your strategic communication case study. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using the Final Project Rubric. Deliverables Milestone Deliverable Module Due Grading Three Graded separately; Milestone One Rubric 1 Draft of Introduction 2 Draft of Internal Communication Five Graded separately; Milestone Two Rubric 3 Draft of External Communication Seven Graded separately; Milestone Three Rubric Final Submission: Strategic Communication Case Study Nine Graded separately; Final Project Rubric Final Project Rubric Guidelines for Submission: Your strategic communication case study should be 12 to 15 pages in length, depending on the complexity of the crafted communications and the robustness of the research and analysis. Do not simply copy and paste from previous milestones; edit and revise for cohesiveness. Use one-inch margins and 12-point Times New Roman font. Adhere to the latest edition of APA formatting. Critical Elements Introduction: Context Introduction: Communication Goals Internal Communication: Medium(s) Internal Communication: Audience Internal Communication: Message Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Meets “Proficient” criteria and response demonstrates an advanced ability to extract a thorough and accurate case summary from a narrative Summarizes the important details of the case and outlines the specific problem(s) that will be addressed Does not summarize the important details of the case and outline the specific problems that will be addressed 6.33 Meets “Proficient” criteria and response demonstrates a complex grasp of how to effectively communicate to a target audience Meets “Proficient” criteria and explanation demonstrates a keen insight into the use of communication mediums for the promotion of strategic goals Meets “Proficient” criteria and response demonstrates a nuanced understanding of key considerations when defining a target audience Meets “Proficient” criteria and explanation demonstrates a sophisticated awareness of how use change management principles to support employees Defines clear and specific communication goals in response to the presented issue Summarizes the important details of the case and outlines the specific problem(s) that will be addressed but summary is cursory or missing important details or problems outlined are vague or illogical Defines communica
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