Why is cost efficiency IMPORTANT (GIVE 7 POINTS FOR IMPORTANCE WITH ELABORATION) in media planning and HOW (ELABORATE IN DETAIL ) is it determined? What is the DIFFERENCE (GIVE AT LEAST 8 DIFFERENCES ) between a CONTINUOUS MEDIA SCHEDULE , FLIGHTING MEDIA SCHEDULE AND PULSING MEDIA SCHEDULE?

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Why is cost efficiency IMPORTANT (GIVE 7 POINTS FOR IMPORTANCE WITH
ELABORATION) in media planning and HOW (ELABORATE IN DETAIL ) is it
determined? What is the DIFFERENCE (GIVE AT LEAST 8 DIFFERENCES )
between a CONTINUOUS MEDIA SCHEDULE , FLIGHTING MEDIA SCHEDULE AND
PULSING MEDIA SCHEDULE?

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