Which of the following methods provides guidance to selecting an
Question Answered step-by-step Which of the following methods provides guidance to selecting anaggressive profile, a competitive profile, a conservative profile and a defensive profile:Question 1 options:a- Product life cycle analysis.b- Strategic position and Action Evaluation technique.c- Extended portfolio analysis.d- Needs/Capacity assessment.Question 2 (0.5 points) Within the context of BCG portfolio analysis, how are cash cows identified:Question 2 options:a- Products and services that appear in the high market growth and high market share quadrant.b- Products and services that appear in the low market growth and high market share quadrant.c- Products and services that appear in the low market growth and low market share quadrant.d- Products and services that appear in the high market growth and low market share quadrant.Question 3 (0.5 points) Which of the following is NOT a pre-service activity?Question 3 options:a- Formalized billing system.b- Pricing.c- Distribution/logistics.d- Target marketing.Question 4 (0.5 points) Physicians are a minor target for marketing efforts because they recommend other health care providers for their patients.Question 4 options: True FalseQuestion 5 (0.5 points) Interpretations of “facts” mean different things to different people because they are colored by beliefs, values, and biases.Question 5 options: True FalseQuestion 6 (0.5 points) Which of the following is NOT an important question when attempting to link strategic alternatives and situational analysis:Question 6 options:a- Does the proposed alternative fit with the organizations mission?b- Does the proposed alternative move the organization toward the accomplishment of its vision?c- Does the proposed alternative address an external issue?d- None of the above.Question 7 (0.5 points) Once leaders announce a strategy it is likely to be successful even if it is not in line with resources allocation decisions made at various levels of the organization.Question 7 options: True FalseQuestion 8 (0.5 points) The Q-sort method is one of the methodologies used in what process:Question 8 options:a- Measuring internal strengths and weaknesses.b- Measuring profitability.c- Measuring market and environmental stability.d- Program priority setting.Question 9 (0.5 points) Which of the following are stages in product life cycle analysis:Question 9 options:a- Decline.b- Maturity.c- Growth.d- All the above.Question 10 (0.5 points) When using needs/capacity analysis the only major consideration for the value of a program is the needs of the community.Question 10 options: True FalseQuestion 11 (0.5 points) Following the completion of strategy formulation decision, program evaluation is used to measure the logic and fit of the strategies.Question 11 options: True FalseQuestion 12 (0.5 points) Which of the following are important components of organizational capacity:Question 12 options:a- The programs fit with regard to the mission and vision of the organization.b- Funds necessary to support the program.c- All relevant resources and skills.d- All the above.Question 13 (0.5 points) Value-adding support strategies are instrumental in creating and shaping the work environment and behavioral norms necessary for getting the work done in health care organizations.Question 13 options: True FalseQuestion 14 (0.5 points) Program evaluation is especially useful in organizations where market share, service category strength, and competitive advantage are not particularly important or not relevant.Question 14 options: True FalseQuestion 15 (0.5 points) Boston Consulting Group (BCG) portfolio analysis graphically portrays differences among the various products/services (stars, cash cows, problem children, and dogs) in terms of relative market share and market growth rate.Question 15 options: True FalseQuestion 16 (0.5 points) Personal selling has been used more extensively in health care as various organizations compete to be the provider of choice in managed care plans.Question 16 options: True FalseQuestion 17 (0.5 points) Evaluation and understanding of the external environment are necessary to successfully implement a market entry strategy.Question 17 options: True FalseQuestion 18 (0.5 points) Strategic managers are not responsible for ensuring that the pre-service, point-of-service and after-service strategies are compatible – that is the work of functional level managers.Question 18 options: True FalseQuestion 19 (0.5 points) Product life cycle analysis is useful in developing strategy alternatives by carefully using the interaction of opportunities and threats in the external environment.Question 19 options: True FalseQuestion 20 (0.5 points) Which of the following are after-service activities:Question 20 options:a- Clinical and marketing follow-up.b- Billing.c- Follow-on activities.d- All of the above. Health Science Science Nursing Share QuestionEmailCopy link Comments (0)


