UGBA 178 UC Berkeley Coca Cola Midterm Exam Questions
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UNIVERSITY OF CALIFORNIA, BERKELEY
Haas School of Business
Midterm
Fall 2021
UGBA 178
Midterm Exam #2
Case:
? Coca-Cola (available via bCourses)
Question to Answer:
? As the CURRENT CEO of Coca-Cola, which ONE of the following strategies would you
pursue and WHY:
o Global Standardization
o Localization
Guidelines:
? The deliverable will consist of a written document that must be no longer than 3 pages in length,
12-point font, minimum 1-inch margin on all sides, and double spaced.
? Due via bCourses by 11:59PM on Friday, November 5
? You may do additional research if you wish, but make sure you cite your references with a
hyperlink. References can be listed on an extra page.
Grading:
? The Midterm will be graded on a 100-point scale based on the written document. A total of 100
will be the highest, with 0 being assigned only if a student fails to meet the submission deadline.
? The Midterm should be written with the idea that less is more, aiming for clear, crisp answers.
A discussion of the grading approach follows (scoring rubric is on the next page):
1) An Excellent write-up will be well organized structurally, clearly identifies the issue at hand,
present a compelling analysis of the case question, and provide a persuasive recommendation.
Additionally, the write-up will use succinct, clear language with minimal distractions in
formatting and grammatical issues and will read like an effective business brief.
2) A Very Good write-up will demonstrate understanding of the case issues and will be organized
logically with clear analysis however improvements required in the persuasiveness of the
argument and recommendations.
3) A Fair write-up will show partial understanding of the case issues and will have room for
improvement in how the case structure is organized, the analytical rigor of the argument and the
persuasiveness of the recommendation.
4) A Below Average write-up will reflect minimal understanding of the case and low effort in the
how the case is structured and analyzed along with a recommendation that is not persuasive.
UNIVERSITY OF CALIFORNIA, BERKELEY
Haas School of Business
Midterm #2 Scoring Rubric
Category Scores
(1-100 Scale with 100 being the highest)
Issue Identification (25%):
Analysis (25%):
Recommendation (50%):
Final Score (Average of Category Scores):
Midterm
Fall 2021
Purchase answer to see full
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Tags:
businesses
Economy
leadership
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