The marketing plan includes everything that has to be done to convey the product or service to the consumer or target market. Show how “4Ps” instruments or stepping stone become a necessary in making the plan work (function) 1. The product 2. The price 3. The place 4. Promotion

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The marketing plan includes everything that has to be done to convey
the product or service to the consumer or target market. Show how
“4Ps” instruments or stepping stone become a necessary in making the
plan work (function)

1. The product

2. The price

3. The place

4. Promotion

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