THE CASE You are a 32-year-old already accomplished entrepreneur….

Question Answered step-by-step THE CASE You are a 32-year-old already accomplished entrepreneur…. THE CASEYou are a 32-year-old already accomplished entrepreneur.  Some years ago, you became good friends with a very smart science student named Zen when you studied together at university.  Zen studied ‘Technology and Invention’.  You studied Entrepreneurship. With Zen’s amazing technical ability and your unique and entrepreneurial way to assess market needs, identify then assess opportunities before commercialising them, you together designed and manufactured the world’s first bionic ear.  It captured much attention and over the past six years your venture ‘All-Things-Bionic’ has supplied advanced hearing devices to people with little or no ability to hear all over the world.  Wow! You even have a socially responsible theme to running ‘All-Things-Bionic’.  Your bionic hearing technologies have remained first-to-the-world as you keep introducing new and further improved versions of your product.  To maintain All-Things-Bionic’s strong social entrepreneurship image, you spend vast amounts of money developing the highest-tech hearing products for the richer people in well-developed nations where they are able to pay higher prices for that latest technology; then you sell the earlier outdated (but still very good) hearing products at heavily discounted prices to the millions of people less able to pay in underdeveloped nations. Indeed, you and Zen at All-Things-Bionic are considered legends across the world. Your bionic hearing device (often referred to as a ‘bionic ear’ has been a great success.  Indeed, you with Zen wish to now develop and bring to market a ‘bionic eye’ to nicely complement your bionic ear from ‘All-Things-Bionic’.   The technical development stage of the ‘bionic eye’ will cost an estimated USD280m and you know that this is just the beginning of expenditure to bring this product to market either as a division within ‘All-Things-Bionic’ or as a separate stand-alone venture.  Early-stage market research already indicates a potentially enormous market world-wide for your proposed product. You’ll need to present this intrapreneurial venture (as it is called if you develop this venture from within ‘All-Things-Bionic’) to prospective .Question-Explain with reasoning – using each of the five factors uniqueness, new-to-the-world, disruptive, IP protectable and scalable – why your proposed bionic eye project is truly entrepreneurial as an intrapreneurial venture within All-Things-Bionic or as a standalone to convince your prospective investor why their investment should be secure, sustainable and likely to produce large financial returns.  Business Entrepreneurship BUSINESS 24104 Share QuestionEmailCopy link Comments (0)