the answer needs to be based on the body scan Withings Why you…

Question Answered step-by-step the answer needs to be based on the body scan Withings Why you… the answer needs to be based on the body scan Withings Why you consider the product to be an innovationClassify the innovation by amount of consumer learning required and the two other typologies that we discussed in class.Use Roger’s five factors from the notes to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace.Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion.Your book will also be helpful here – Roger’s five factors are discussed here as well.What can the marketers of this product do to encourage adoption? Use Roger’s five factors here too. If one (or more) of these factors is slowing down diffusion, what can marketers do to combat this? Arts & Humanities Communications Marketing MARKETING 52:630:403 Share QuestionEmailCopy link Comments (0)