SUSS aims to deliver programmes with a strong social focus The… SUSS aims to deliver pro

SUSS aims to deliver programmes with a strong social focus The… SUSS aims to deliver programmes with a strong social focusThe Singapore University of Social Sciences (SUSS) has stepped up efforts to ensure that its students go through a curriculum with a strong social focus regardless of their course of study.Set up as a private university in 2005, the school formerly known as SIM University has undergone restructuring to be the country’s sixth autonomous university.SUSS president Cheong Hee Kiat said the university is offering social science courses as core modules, such as in areas of social research, the environment and ethics.It will also organise activities where students can apply these skills. For example, students studying electronics could be asked to simplify devices for the seniors in the society. Some of these courses are already available to the full-time students, but SUSS is looking at introducing them to the part-time courses as well.While some students might eventually forget about the social science courses after taking such modules in their first year, Prof Cheong added: “If we bring it into his curriculum for the rest of his time with us … hopefully it will make the student think about this long after he has graduated from us.”Even as SUSS joins the national university system where the autonomous status will provide an “enhanced standing” and better recognition among employers, Prof Cheong said the university will continue to keep an open door to applicants, regardless of their qualifications.Adapted for academic purposes from: todayonline.com Question (a) Analyse three (3) brand elements of SUSS, and then evaluate these elements (as a whole) in terms of likability, memorability, and meaningfulness.(15 marks)(b) Examine how SUSS made use of the Customer Base Brand Equity Pyramid model in terms of salience, performance, and imagery in order to build its brand equity.(15 marks) Arts & Humanities Communications Marketing BUSINESS 123 Share QuestionEmailCopy link