Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your Supermarket uses Loyalty cards to maintain their customer’s data like Purchase History, Delivery Information, Contact and Personal Information etc. The Supermarket uses Loyalty card data to send regular promotional and discount offers to relevant customers. The Supermarket planned to launch their own Ready-to-Cook food items. For this purpose, they asked you to prepare predictive analysis of the products to check the sale capability and target audience for these products. So as a Marketing Strategy Manager, which of the following Data Mining technique will you use for the above mentioned task and why? (Briefly explain in only 2-3 lines) * Ø Classification * Ø Association

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Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your
Supermarket uses Loyalty cards to maintain their customer’s data
like Purchase History, Delivery Information, Contact and Personal
Information etc. The Supermarket uses Loyalty card data to send
regular promotional and discount offers to relevant customers. The
Supermarket planned to launch their own Ready-to-Cook food items. For
this purpose, they asked you to prepare predictive analysis of the
products to check the sale capability and target audience for these
products.

So as a Marketing Strategy Manager, which of the following Data Mining
technique will you use for the above mentioned task and why? (Briefly
explain in only 2-3 lines)

* Ø  Classification
* Ø  Association

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