Suppose you are entering in the market as first Mover, choose the unique product that you would want to enter with in the market. Describe the challenges that first movers face in the market, and also describe the benefits and costs of being a first mover in the market (add 10 points in each)

Suppose you are entering in the market as first Mover, choose the unique product that you would want to enter with in the market. Describe the challenges that first movers face in the market, and also describe the benefits and costs of being a first mover in the market (add 10 points in each)