Strategic Growth – DOG WALKING AND CARE HOME-OWNED BUSINESS…

Question Strategic Growth – DOG WALKING AND CARE HOME-OWNED BUSINESS… Strategic Growth – DOG WALKING AND CARE HOME-OWNED BUSINESS Introduction paragraph.The Need for GrowthBriefly outline the history of the business.Identify and obvious internal indicators of the need for renewal in your business such as changes in sales, profits, employee turnover, operating capacity level, and other issues.Market AnalysisEstimate the current market potential for each of your major product or target groups and explain your sources. Discuss any changes in your market share.Identify and significant activity or change in your direct and indirect competition.Summarize the above findings and any other relevant information about your business under the SWOT heading of strengths, weakness, opportunities, and threats.Growth StrategyBriefly discuss the strategy that you will use to make best use of your strengths and opportunities while at the same time attempting to overcome your weakness and protect against threats.Long Term ManagementOutline the specific tactics you plan to use for your growth strategy and list the costs involved. State your new sales forecast and explain the reasoning behind it. For a new product or service strategy, list all the additional costs involved and how you will test the viability of your new offering. For new market segments, briefly discuss the option of opening new sites as a store chain or by franchising. Briefly identify and estimate the costs involved.For new market segments overseas, explain the details of your target market and the export distribution system you will use. Describe the shipping and payment systems you will use and provide a sales forecast to explain the reasoning behind it.Financing GrowthExplain in detail, the source of finance you will use for your expansion program. Discuss why this is a suitable method of finance, using any appropriate comparisons of payback period or ROI.    Business Entrepreneurship BMGT 255 Share QuestionEmailCopy link Comments (0)