Sport media and community relations

/in , /by

Topic Sport media and community relations
Academic Level : Professional
Paper details
Answer all questions in your own words. Do not copy any text from the notes, readings, or other sources.
The assignment must be your own work only.
Question 1
One public relations responsibility is to develop a media strategy or campaign. Reflect on the information
provided in the Unit 2 web resources about the Nike campaign featuring Colin Kaepernick and answer the
following questions:
• What do you think the purpose of this campaign was?
• What was the message that Nike was trying to deliver?
• How did Nike deliver the message, and was this the best way to deliver it?
• Do you think the campaign was a success?
(Max. 500 words)
Question 2
Broadcast rights are an important source of revenue for sport organizations and media companies, but
technological developments are changing the options available to consumers and those who sell and
acquire broadcast rights.
YouTube TV is a service YouTube is offering to live stream various programs and channels, including live
sport. Use your knowledge from the theory learned in this module and explore YouTube TV as a
broadcaster of sport.
• What are the benefits for a platform like YouTube TV in acquiring broadcasting rights for sport programs
and games?
• What potential does services like YouTube TV have to change the sport media industry?
(Max. 200 words)