Recent regulations in the EU(Links to an external site.) and…

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Question Answered step-by-step Recent regulations in the EU(Links to an external site.) and… Recent regulations in the EU (Links to an external site.) and California (Links to an external site.) have made it trickier for companies to track consumers’ online activity. However, more recent developments are coming from within industry. For example, Apple has implemented changes in iOS that make it much harder to track users across apps by requiring user opt-in to allow apps access to advertising IDs (background here (Links to an external site.)). The ad industry argues that this will limit the effectiveness of behavioral targeting, resulting in worse ads from both advertiser and consumer perspectives.https://www.reuters.com/technology/what-do-apples-new-iphone-privacy-changes-mean-consumers-businesses-2021-04-26/ (Links to an external site.)https://themarkup.org/ask-the-markup/2021/03/16/whats-up-with-the-apple-app-stores-privacy-changes (Links to an external site.) (WRITE THE ANSWERS SEPARATELY FOR EACH QUESTION ) ( 350 WORD COUNT FOR EACH QUESTION) 1. As a smartphone user, what’s your reaction to the change in ad tracking defaults? Does that differ from your preferences as a potential advertiser? (350 W0RD COUNT)2. If ad tracking is severely curtailed, what are the strategic implications in the social media industry? How does this affect well-established incumbents like Facebook relative to newer or smaller platforms? (350 WORD COUNT) Arts & Humanities Communications Public Relations Share QuestionEmailCopy link Comments (0)

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