Question 21 The Law of the Few “How do I build a name for myself?”…

Question Question 21 The Law of the Few “How do I build a name for myself?”… Question 21The Law of the Few”How do I build a name for myself?” Dr. Rajiv wondered. “This is a new city for me.” He asked his friend, a professor of marketing at a leading university.Well, there are four types of people who, when skillfully managed, would give you the publicity mileage necessary for your line of work. We label them as professionals, mavens, connectors, and salesmen. This is sometimes called the Law of the Few in marketing. You are a medical doctor, and you have your fellow doctors, nurses, and paramedics who work in the healthcare fraternity. Their feedback about your work would be an essential factor in your success.Then you have the satisfied patient whose family members and friends would give you good word of mouth feedback. Their recommendation would help you in getting additional patients.Who are the mavens? Don’t underestimate the role of the medical representatives. They have a network of their own. They spend a lot of time amongst chemists and other people associated with the healthcare line of work. If you impress them, they will give you a good dose of publicity, especially at this point when you are new and yet to establish your identity in the city. Select one:a. Fellow doctors and healthcare workersb. Satisfied patients and their family membersc. Chemistsd. Medical Representatives   Arts & Humanities Communications Marketing MBA MARKETING Share QuestionEmailCopy link Comments (0)