Question 1 What are the primary interrelated activities comprising…

QuestionQuestion 1 What are the primary interrelated activities comprising…Question 1What are the primary interrelated activities comprising the dynamic nature of the strategic planning process? [Click/check all those that apply] D. MonitoringB. ExecutionA. AnalysisF. ImplementationC. SelectionE. DevelopmentG. ControllingQuestion 2What is meant by saying that the strategic planning process is dynamic? E. That the process does not flow in a linear fashion but jumps around from step to step.C. That the process responds to new information and feedback and makes adjustments.B. That the process is so chaotic that the plan is never completed due to continual updating.D. That the process is so subjective that often “best guesses” must be incorporated.A. That the process has distinct steps that are taken in order until completed. Question 3What are the distinct but related components of the SWOT analysis? Click all those that apply. Group of answer choicesE. An internal environmental assessment of the organizationC. The development of strategic tactical plansF. A monitoring and control plan for initiationA. The identification and selection of strategic directionD. The mission, vision, and values of the organizationB. The assessment of the market environmentQuestion 4Which of the following are the forces referred to in the Five Forces Model as discussed in the course? Click all those that apply. Group of answer choicesE. Competitive RivalryG. Innovations in TechnologyF. Threat of SubstitutesI. Industry RivalryB. Threat of New EntrantsD. Power of the Health Care WorkforceC. Bargaining Power of SuppliersA. Power of Consumers and PayerH. The Regulatory EnvironmentJ. Bargaining Power of Buyers Question 5Identify all the potential “payers” of health care services. Click all those that apply. Group of answer choicesD. Provider programsE. State government programsB. Third-party insurance plansC. Federal government programsA. Patients Question 6All else being equal, a health care organization providing health services to a specific market would prefer to deal with how many different payers? Group of answer choicesE. Depends on the organizationD. As many as possibleA. No more than 1B. As few as possibleC. No more than 2 to 4Question 73.5 ptsWho or what is the lead federal entity responsible for public health activities in all U.S. markets? Group of answer choicesE. None of the above.B. The Food and Drug AdministrationA. The Centers for Medicare and Medicaid ServicesD. The Department of Health and Human ServicesC. The U.S. Health Services Regulatory Agency Question 8Which items listed below can act as a barrier to entry for a new health provider into a new market?  Group of answer choicesB. The need for large investments for buildings and equipmentD. The number of existing providers already in the marketA. Current regulations and lawsE. All of the aboveC. The number of patents for proprietary service delivery held by existing providers Question 9What is defined by the following: “it reveals what the health organization services it provides, how it provides those services, and why it provides those services.” Group of answer choicesA. A vision statementB. A statement of intentD. A mission statementF. None of the aboveE. A goals and objectives statementC. A values statementQuestion 10What is the ultimate value of the strategic planning process? Group of answer choicesB. The development of the strategic goals and objectives for successA. The determination of an organization’s strategic directionD. The identification of an organization’s core capabilities and competenciesE. The planning process itselfC. The organization’s strategic plan for competing in a market Question 11What creates, communicates, and delivers value to customers while meeting their health care needs? Group of answer choicesB. The Competitive PositioningE. The Target Market SegmentationA. The Strategic Planning ProcessD. The Marketing MixF. None of the aboveC. The Marketing Function Question 12Strategy _____________, whereas marketing _______________. Group of answer choicesC. assesses the environment; lays out the means to compete.D. guides the development; leads the implementation.A. provides the analysis; gives the results.B. shows the way to go; shows how to get there.E. has an internal focus; has an external focus. Question 13What does customer value include? Group of answer choicesC. The difference between the organization’s price for a product or service to the nearestD. The price paid by the last customer for the produce or service of an organization.E. The price for a product or service that the market is willing and able to bear.A. The customer’s perception of the worth of a product or service offered.B. The actual dollar value that the product or service is worth in the market. Question 14Match the appropriate orientation to the descriptions provided. Group of answer choicesProduct        [ Choose ]Focus is primarily on promotion          Integration of all facets of marketing to the consumer           Builds a unified and shared brand            Belief that high quality leads to sales          Philosophy that the customer is always right      Focus includes production efficiency    Desire to increase volume of output        None of the above         Sales         [ Choose ]Focus is primarily on promotionIntegration of all facets of marketing to the consumerBuilds a unified and shared brandBelief that high quality leads to salesPhilosophy that the customer is always rightFocus includes production efficiencyDesire to increase volume of outputNone of the above         Customer[ Choose ]Focus is primarily on promotion             Integration of all facets of marketing to the consumer             Builds a unified and shared brand             Belief that high quality leads to sales             Philosophy that the customer is always right             Focus includes production efficiency             Desire to increase volume of output             None of the above         Production [ Choose ]Focus is primarily on promotionIntegration of all facets of marketing to the consumerBuilds a unified and shared brandBelief that high quality leads to salesPhilosophy that the customer is always rightFocus includes production efficiencyDesire to increase volume of outputNone of the aboveHolistic[ Choose ]             Focus is primarily on promotion             Integration of all facets of marketing to the consumer             Builds a unified and shared brand             Belief that high quality leads to sales             Philosophy that the customer is always right             Focus includes production efficiency             Desire to increase volume of output             None of the above         Marketing           [ Choose ]             Focus is primarily on promotion             Integration of all facets of marketing to the consumer            Builds a unified and shared brand           Belief that high quality leads to sales             Philosophy that the customer is always right             Focus includes production efficiency             Desire to increase volume of output             None of the above         Question 15Which is the most appropriate example of social marketing? Group of answer choicesC. Offering specials to depressed people to bring a friend in for counseling services.B. Placing advertisements for cosmetic surgery on platforms like Facebook and Twitter.A. Emailing and texting promotions for cancer screenings in the community.E. Using word of mouth marketing campaigns to drive foot traffic in outpatient clinics.D. Billboard and park bench advertisements encouraging people to wear safety belts. Question 16What are the main levels for the development of a marketing strategy. Group of answer choicesB. Implement a strategic planE. Construct relevant market segmentationsC. Performance of a market assessmentA. Create core competenciesD. Establishment of a core strategy Question 17Match each marketing strategy to its relevant targeting of the market. Group of answer choicesDifferentiated[ Choose ]            Most People                          Specialized SegmentsLarge Groups            Community-specific            High-end Customers            None of the above             Individual Customers         Micro-marketing           [ Choose ]             Most People                         Specialized Segments             Large Groups             Community-specific             High-end Customers             None of the above             Individual Customers         Mass Market           [ Choose ]             Most People                         Specialized Segments             Large Groups             Community-specific             High-end Customers             None of the above             Individual Customers         Niche Marketing           [ Choose ]             Most People                          Specialized Segments             Large Groups             Community-specific             High-end Customers             None of the above            Individual Customers         Question 18What characteristics must a market segment portray to qualify as an attractive health care market segment? Click all those that apply. Group of answer choicesG. None of the aboveA. AccessibleF. All of the aboveC. DurableD. DynamicB. ActionableE. Measurable Question 19The concept of market positioning refers to what? Group of answer choicesB. To increase the visibility of a product to overshadow all competitors.C. To improve the worth of a product in a market relative to other choices.D. To place a product in high traffic areas to improve opportunities for purchase.A. To change the attributes of a product to reach more customers.E. To influence perceptions of a product relative to others in the market. Question 20Match the appropriate descriptions with their respective elements of a marketing mix. Group of answer choicesNeed to consider other aspects of operations, e.g., research and distribution           [ Choose ]             Promotion             Not Applicable             Profit             Price             Position             Place             Product         Focus is on messaging           [ Choose ]             Promotion             Not Applicable             Profit             Price            Position             Place            Product         Focus is on distribution           [ Choose ]             Promotion            Not Applicable             Profit             Price             Position             Place            Product         Focus is on satisfying customer needs           [ Choose ]             Promotion             Not Applicable             Profit             Price             Position             Place             Product         Focus is on maximizing sales volume           [ Choose ]             Promotion             Not Applicable             Profit             Price             Position             Place             Product         Health ScienceScienceNursingHSC 3110Share Question