PROVIDE YOUR OPINION ON THIS RESPONSE. AGREE OR DISAGREE? The…

Question Answered step-by-step PROVIDE YOUR OPINION ON THIS RESPONSE. AGREE OR DISAGREE? The… PROVIDE YOUR OPINION ON THIS RESPONSE. AGREE OR DISAGREE? The customer decision journey is always being impacted and never really ends and hits all aspects of the process. While customers may spend less or more time in certain phases of the process, all will be explored. Even after a customer has made the purchase based on the journey, the customer is still evaluating the product through its use. While the customer is in the learning loop of their decision, many triggers can impact their decision. There are internal factors such as changes in perception, changes in financial situation, or changes in need that may impact how the customer researches their purchase. There are also external factors that come into play such as advertising, word of mouth, or seeing someone with a product you are interested in. All these factors can quickly change how we review products and the stage of the journey we are in. For example, if you are researching for a new car and are in the consideration or preference stage, you may see a new product through advertising that questions your selection criteria and puts you back to the information-gathering stage of the journey.The journey, as mentioned before, is also long-term. While through the journey we will research companies or products, and reduce that number to a final list ultimately resulting in a purchase, we still evaluate that product through the life of our ownership. If the product is not everything we expect it to be, there may be negative reviews or returns because of not meeting those expectations. On the other hand, if the product lives up to or exceeds those expectations, we are more likely to repurchase, purchase more, or provide word-of-mouth recommendations resulting in increased sales. Arts & Humanities Communications Marketing MKT 620 Share QuestionEmailCopy link Comments (0)