Priscilla Diller quit her $60,000 per year job with South Central Construction to open her own company, Diller Didactic Consulting. She rented an office in the Peach Street Professional Building for $550 a month, hired a receptionist for $1,500 a month, and leased a computer from Silly Clone Systems for $130 per month. At first, business was slow, so Priscilla paid $800 to use a mailing list and sent out 1,200 advertising brochures. The cost of postage and printing was $1.37 per brochure. Business improved immediately, and no further advertising has been necessary. Priscilla’s business improved so much that she hired two associates for $5,000 per month and installed them in the remaining two offices in the Peach Street Professional Building, and then she bought the building for $198,000. She replaced her one leased computer with three computers of the same type that she purchased from Silly Clone Systems for $22,000 and she talked

Priscilla Diller quit her $60,000 per year job with South Central Construction to open her
own company, Diller Didactic Consulting. She rented an office in the Peach Street
Professional Building for $550 a month, hired a receptionist for $1,500 a month, and
leased a computer from Silly Clone Systems for $130 per month.
At first, business was slow, so Priscilla paid $800 to use a mailing list and sent out 1,200
advertising brochures. The cost of postage and printing was $1.37 per brochure. Business
improved immediately, and no further advertising has been necessary.
Priscilla’s business improved so much that she hired two associates for $5,000 per month
and installed them in the remaining two offices in the Peach Street Professional Building,
and then she bought the building for $198,000. She replaced her one leased computer
with three computers of the same type that she purchased from Silly Clone Systems for
$22,000 and she talked