Many marketers focus on improving consumers’ extrinsic motivation….

Question Answered step-by-step Many marketers focus on improving consumers’ extrinsic motivation…. Many marketers focus on improving consumers’ extrinsic motivation. They do so by providing rewards, promotions, and discounts. They expect that these activities can effectively build customer loyalty through extrinsic motivation.However, some marketers think that they should put high priority in developing consumers’ intrinsic motivation. They are worried that excessive and constant rewards, promotions, and discounts will lower consumers’ intrinsic motivation. Should marketers focus on developing consumer extrinsic motivation or intrinsic motivation? Take this example: intrinsic motivation weighs more than extrinsic motivation.  Please develop your arguments and find some examples and evidence to support your arguments. What are your suggestions? Arts & Humanities Communications Marketing MKTG 8015 Share QuestionEmailCopy link Comments (0)