Look at directions

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Topic Look at directions
Academic Level : Bachelor
Paper details
Select a brand/product from your project company (draftkings), then:
Draw your Total Product using our “bullseye” diagram; label each ring and populate with several
characteristics of your brand/product just as we did in class for the Apple iPhone. (Ill upload photo)
Can you tell what is the key characteristic that differentiates your brand/product from its nearest
competition?
Be sure to use proper marketing vocabulary in your response, and format your paper clearly showing
question #1, #2, etc. Type up and turn in for credit.