Instructions: Make @ Business proposal. Create y o u r own…

Question Answered step-by-step Instructions: Make @ Business proposal. Create y o u r own… Instructions: Make @ Business proposal. Create y o u r own business. Components of a business plan: all of these should include in business proposal. ·  . Title. Executive Summary (providing a general overview of the plan’s main points) · Table of Contents · (Brief) Background and History · Business Goals and Objectives · Description of Products/Services · Market Description/Assessment · Competition Assessment · Marketing Strategies · Manufacturing Plans  Sample business plan                                Business Plan                                Pagkain KoMCLL Highway, 2409 Marcos Drive Zamboanga City(+63) 999-965- 1917  Executive SummaryLorna and Nina have been involved with the food industry for several years. They opened their first food business in 1995. Although praised for the quality of many of the items on their menu, they have attained a special notoriety for their desserts. After years of requests for their flavored whipped cream toppings, they have decided to pursue marketing these products separately from the restaurants. Lorna and Nina have developed several recipes for flavored whipped cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry. These flavored dessert toppings have been used in the setting of their two restaurants over the past 18 years, and have been produced in large quantities. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.Lorna and Nina intend to market this product in its frozen state in 8 and 12-ounce plastic tubs. They also intend to have the products available in six ounce pressurized cans. Special attention has been given to developing an attractive label that will stress the gourmet/specialty nature of the products. Distribution of ” Pagkain Ko” Foods Whipped Dream product will begin in the Zamboanga City area. Lorna and Nina have an established name and reputation in this area, and product introduction should encounter little resistance. Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year is 10.88% Table of Contents Background and History Lorna and Nina have been involved with the food industry for several years. They opened their first food business in 1981. Although praised for the quality of many of the items on their menu, they have attained a special notoriety for their desserts. After years of requests for their flavored whipped cream toppings, they have decided to pursue marketing these products separately from the restaurants. Business Goals and Objectives: Description of ProductsLorna and Nina have developed several recipes for flavored whipped cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry. These flavored dessert toppings have been used in the setting of their two restaurants over the past 18 years, and have been produced in large quantities. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen.Lorna and Nina intend to market this product in its frozen state in 8 and 12-ounce plastic tubs. They also intend to have the products available in six ounce pressurized cans. Market Description The flavored whipped toppings that Fancy’s Foods will market will fall into two distinct categories: Dairy products and gourmet/specialty foods. This business plan will look at these two markets separately. Dairy ProductsAs of January 1, 2016, the total dairy animal population was 44,432 heads. This was 6.34 percent higher than last year’s headcount. Dairy cattle stocks grew by 8.95 percent. Dairy carabao and dairy goat population went up by 2.91 percent and 6.75 percent respectively. Gourmet/Specialty Products: One thing to miss about going out is eating great food without worry. Sure, ordering out can solve that quickly and easily. But, sometimes, there is just something satisfying about learning how to make a dish that you would normally eat in a fancy restaurant. Or, you know, if you just want to eat potato chips with caviar on the side while binging Netflix’s latest offerings. (We, too, like to get bougie every now and then.) For those times, groceries and delicatessens that stock premium and gourmet items are the only way to go. Here are 11 premium online groceries to satisfy your expensive cravings. Competition There are several brands of whipped topping available in mainstream retail outlets. In the grocery stores in the Antlers and Hugo area, all of the ready-to-eat varieties are produced by large players, specifically Kraft and Sara Lee. There are also dry mixes available, but these are not direct competition for Whipped Dream. According to sales figures at grocery outlets in Antlers and Hugo, approximately 65% of the national brand prepared whipped topping is sold in frozen tub form, while the remaining 35% is in pressurized can form. The strengths of these products are their market shares and distribution channels. They are available in virtually any retail grocery outlet, and have gained strong market acceptance. They are also distributed with other refrigerated and frozen dairy products. Finally, they are priced at P25-30 per 8-ounce tub or 6-ounce pressurized can, an advantage when compared to the suggested retail price of Whipped Dream. The weakness of these products is in the lack of variety. None of these companies produce or market a flavored topping. Several of the products are also classified as ‘whipped topping’, but are actually not dairy based. Marketing Strategies Distribution of Pagkain Ko Foods Whipped Dream product will begin in the local southeastern Oklahoma area. The Beans have an established name and reputation in this area, and product introduction should encounter little resistance. The managers of famous groceries in Zamboanga have indicated that they are willing to carry the products. Their letters of intent and endorsement. It is also important to note that some grocery puts an emphasis on specialty food products in addition to standard grocery items. Pagkain Ko Foods intends to participate in the “Made in Zamboanga” Demonstration Program administered by the City Agriculture and some famous Foods store in the city. This program will enable Lorna and Nina to introduce Whipped Dream into the metropolitan area under more favorable market conditions. Pagkain Ko Foods also intends to enter the grocery and specialty markets in Cebu area in 2025.Lorna and Nina will rely heavily on in-store displays and demonstrations in Zamboanga del Sur stores, as well as those in Zamboanga del Norte. They will demonstrate the flavored topping in conjunction with fresh fruit during warmer months, and as a topping on gourmet coffee and hot chocolate in the cooler months. Special attention has been given to developing an attractive label that will stress the gourmet/specialty nature of the products. A copy of the label is attached in the appendices. A business planning and marketing specialist in in Zamboanga City Products Research and Technology Center at DOST assisted with developing the label, and conducted a focus group study to evaluate the image projected by the label as well as the packaging. Manufacturing Plans Because Pagkain Ko Foods owns and operates a store, they have facilities available to them for a certain amount of the production. Pagkain Ko Foods has a 50-gallon high speed mixer, a pressurized tank in which the product can be gassed with nitrous oxide, and a 10-foot by 10-foot walk-in freezer, enabling them to both produce and store frozen tubs of Whipped Dream. This process is already established on a commercial scale. They are in fact already making Whipped Dream for use in their restaurant, and storing it in the freezer.  Business Entrepreneurship BUSINESS 123 Share QuestionEmailCopy link Comments (0)