In view of the intense competition within the business environment and the changing trends in consumer tastes and preferences, develop a strategy for a firm of your choice. With your knowledge in strategic management process, discuss the steps you will follow to develop the strategy.

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In view of the intense competition within the business environment and the changing trends in consumer tastes and preferences. Develop a strategy for a firm of your choice. With your knowledge in strategic management process, discuss the steps you will follow to develop the strategy.

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