I don’t understand how to calculate the media costs for the…

Question Answered step-by-step I don’t understand how to calculate the media costs for the… I don’t understand how to calculate the media costs for the advertising plan and I’m struggling with the GRP calculations.  Can you provide step by step examples using the following information so that I can see what I am doing wrong? Make a $3,000 monthly advertising plan for The Westside Coffee Company. Use the media costs provided on the Local Media Costs (below) and justify your recommendations with data. The advertising plan already includes a $500 per-week budget for Google Ad word marketing.  These are funds that are separate from the $3,000 monthly advertising plan and should not be added to it, but considered when creating the $3,000 advertising plan.Estimate the 4-week reach/frequency and resulting gross rating points (GRPs) as part of your recommendation.Reach x Frequency = GRPImage transcription textLocal Media Costs Cost Outdoor Billboards on Main Street $350 Local Cable TV (30 sec) $45 Local Cable TV(15 sec) $25 Radio Ads (60 sec) $45 Radio Ads (30 sec) $30 Radio Ads (10 sec) $10 Direct Mail (ValpacCoupons) $500 Valley Magazine (1/2 page) $350 Valley Magazine (full page) $500 University Stu… Show more… Show more  Arts & Humanities Communications Marketing MKT 498 Share QuestionEmailCopy link Comments (0)