GB 540 University of Phoenix Economics Facebook Company Research Paper
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Unit 4 [GB540: Economics for Global Decision Makers]
Assignment: Fortune 500 Companies
Using a Global Fortune 500 company, you will complete a research paper that summarizes its
history, conduct a SWOT analysis, and address its future.
Course Outcome practiced and assessed in this Assignment:
GB540-3: Analyze the relationship between knowledge-based economic decision-making and
economic growth.
Directions
In this Assignment, you will select a Global Fortune 500 company (it cannot be a company you work
for) that operates in the United States and in other nations around the world. Make sure it is one you
are interested in and has plenty of good sources of information available.
A) Summarize the firms history, the economic, social, and political forces that affect it most.
B) Present recent and current operating results (financial performance) data in a table. Evaluate
the firm’s current and recent operating results. Analyze the major economic forces that affect
the firm by using relevant data in the form of tables and/or graphs. Discuss the key social and
major political forces that affect the performance of the firm.
C) Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
D) Discuss the factors it will need to predict, plan for, and adjust to in the future.
Criteria
? Your Assignment should have a cover sheet with the following information: Title of the paper,
Your Name, Course Number and Section Number, and Date
? It must be a minimum of five pages long (excluding title page, references, etc.)
? Be sure to include the criteria located in the rubric below within your paper.
? It must be APA formatted with citations to your sources and your last page should list all
references used. For assistance on APA format, visit the various writing resources, accessed
under the Academic Tools area in the left navigation pane.
? You must use a variety of three objective, high quality, and current sources. Peer reviewed
articles, articles published in journals, textbooks, and library resources found in the Library are
examples of high quality resources.
? Note that Wikipedia, Investopedia, etc. are not considered as reliable resources for this
research.
The Assignment is to be submitted to the Unit 4 Assignment Dropbox by the end of Unit 4.
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Unit 4 [GB540: Economics for Global Decision Makers]
GB540 Unit 4 Assignment: Fortune 500 Companies
Content and Analysis
Points
Possible
A global Fortune 500 company was chosen.
10
Analyzed the firms history.
10
Evaluated the firms recent operating results with relevant data.
10
Evaluated the firms current operating results with relevant data.
10
Analyzed the major economic forces that affect the firm with relevant
data.
10
Discussed key social forces that affect the performance of the firm.
10
Discussed major political forces that affect the operation of the firm.
10
Presented a brief SWOT analysis for the firm.
10
Examined the factors the firm needs to predict for the future.
10
Examined the factors the firm will need to plan for the future.
10
Examined factors that the firm will need to change (adjust) in the future.
10
Cited a minimum of three current reliable references.
5
Writing style, grammar, and APA format.
10
Total
125
Points
Earned
2 of 2
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Explanation & Answer:
5 pages
Tags:
economic forces
Facebook company
social networking
internet connectivity
social forces
political forces
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