For this assignment, a memorandum responding to the scenario below….

Question Answered step-by-step For this assignment, a memorandum responding to the scenario below…. For this assignment,  a memorandum responding to the scenario below. Make sure you use proper memo formatting as described in your textbook and the Memorandum Notes. Additionally, pay attention to your tone in the memo and use an indirect format since you will be delivering bad news.-ScenarioYou are the sales manager for Zane Lee Pharma, a national pharmaceutical company based in Chicago, Illinois.-Several years ago, in an effort to cut costs, your company required sales reps to make sales contacts primarily by telephone and fax machine rather than through one-to-one sales calls with doctors, who were often too busy to meet with the rep. Using communication technology allowed the company to reduce the sales staff and excessive travel costs. The morale of the sales staff has increased because reps prefer working in the office.-You believe, however, that the company’s recent decline in sales is a result of this policy. Research shows that the success rate of telephone/fax contacts is 60% compared to an 83% success rate with personal contacts. An informal survey of the company’s current customers indicated that they generally prefer talking with the sales rep in person, especially when considering a new drug.-Thus, management has accepted your recommendation that the sales force begin making personal sales calls three days a week in the next quarter to maintain relations with existing clients and to acquire new customers.-please a memo to your sales force informing them of this change.-Note: You must use the above scenario and you must represent the company fairly and accurately. You can add detail where you feel it is necessary, but you cannot make up a solution that doesn’t fit the information in the scenario.- CriteriaI will evaluate your memo based on the following criteria.-Memo is full and balanced on the page and does not exceed one pageMemo is single-spaced with an extra space between paragraphs and transmittal infoMemo contains all necessary transmittal information in the memo headingWriter uses indirect format without being evasive in delivering the messageWriter uses complete sentences throughout and pays attention to the tone of their message-   Arts & Humanities Writing ENG MISC Share QuestionEmailCopy link Comments (0)