Explain the term price elasticity of demand? How is it measured? What factors influence market demand for products? If the price elasticity is -3 and RM 100 is the marginal cost of product X, what should be the optimal sale price?

Explain the term price elasticity of demand? How is it measured? What
factors influence market demand for products? If the price elasticity
is -3 and RM 100 is the marginal cost of product X, what should be the
optimal sale price?