Examine ONEof the examples listed below that a PR department had to…

Question Answered step-by-step Examine ONEof the examples listed below that a PR department had to… Examine ONE of the examples listed below that a PR department had to face because of a “network outbreak” and then consider how it should have been dealt with by the company:  Burger King- Women Belong in the Kitchen  Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The since-deleted tweet was part of a thread meant to empower women and encourage an increase in the number of women in head-chef roles.Burger King replied to the tweet, adding that women “belong in the kitchen” because they should be encouraged to pursue a culinary career if they choose to. The clarification did little to avert the massive backlash the brand received.They admitted that it intended to shock, but never to offend any consumers. Burger King wanted to grab global attention, and succeeded—the problem is, that first tweet is the only thing that got amplified, the actual message of empowerment was unfortunately lost. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!Facebook got Caught Keeping SecretsIn 2021 Facebook learned that its audience doesn’t take kindly to the platform keeping secrets. It was exposed, by the Wall Street Journal, (Links to an external site.) as having known for over two years about the negative impact that Instagram was having on young people’s mental health.Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. It showed just how bad the app can be for the teens of today. One presentation slide from 2019, posted to the company’s internal message board, said: “We make body image issues worse for one in three teen girls”, with another slide adding: “Teens blame Instagram for increases in the rate of anxiety and depression”. When it was made public that Facebook held back internal research for three years, it declined to comment and instead Instagram’s head of public policy, Karina Newton, said in a blog post that stories “focused on a limited set of findings and casts them in a negative light”.Peleton – Is it Dangerous and Sexist?This year a graphic video of a child getting  (Links to an external site.)trapped underneath a Peloton Tread+ Treadmill spread like wildfire across the Internet. For obvious reasons, this created the perception of a dangerous machine. Peleton was initially defensive, arguing that the device was safe when used properly. But, for those customers who had seen the troubling video clip, Peloton’s response wasn’t nearly enough.Then came the Mr. Big disaster. First, a company representative said Peloton didn’t know (Links to an external site.) Mr. Big would die after riding its bike when it gave permission for one of its instructors to appear in the sequel series to “Sex and the City.”That was its first fatal mistake (pun intended). Its stock dropped (Links to an external site.) 11.3%, to a 19-month low. The company argued (Links to an external site.) that the fictional Mr. Big’s lifestyle was to blame for his heart disease and exercise likely prolonged his life. While it’s unfortunate that a lack of foresight left Peloton in the position of needing to make this self-serving argument in the first place, it was also accurate. Peloton quickly threw together an ad with actor Chris Noth (who played Mr. Big) along with the Peloton instructor, claiming “he’s alive.” Critics applauded. Its stock rose (Links to an external site.) over 7%. Then came the latest twist: Noth has been accused of sexual assault by two women (Links to an external site.) (allegations he denies (Links to an external site.)). Peloton pulled the ad among severe backlash. Veiled Threats in Pandemic that went viral.Morgan Stanley chief executive James Gorman’s veiled threat (Links to an external site.) to employees in June, saying “we’ll have a different kind of conversation” if they weren’t back in the office by Labor Day. Gorman did say that the policy wouldn’t be “dictatorial” and that staffers could do some work from home. And to his credit, he now acknowledges (Links to an external site.) he was wrong about the pandemic. “I thought we would have been out of it past Labor Day, and we’re not,” he said earlier this month. Or Better.com chief executive Vishal Garg’s widely reported Zoom call (Links to an external site.) firing 900 staffers all at once. Lesson: Word of how companies treat their staffers gets around quickly. After communicating this decision so tactlessly, Better.com is unlikely to be able to successfully recruit top talent when it needs to hire again. (The company now says Garg is “taking time off.”)M&S falls flat in ignoring charity pleas from Aldi over cake lawsuitCaterpillar-gate – which reared its furry head in the spring – was both silly and serious at the same time for two companies. Premium food retailer Marks & Spencer chose to launch a High Court intellectual property claim (Links to an external site.) against budget supermarket Aldi for its Cuthbert the Caterpillar cake. M&S’ similar, long-established caterpillar cake goes by the name of Colin. While Aldi initially responded to the damning news with humor, sharing memes and even tweeting a mock sketch of Cuthbert in court, it was about to get worse for M&S. Aldi tweeted the brand, stating it was raising money for cancer charities by releasing a limited-edition cake – and asking M&S to “raise money for charities, not lawyers”. The M&S response, however, was rather flat… “We just want you to use your own character”, they tweeted, adding Colin had been “a BIG fundraiser for years”.Coca-Cola hiccup after Ronaldo snubs brand in a TV interviewIn a famous Euro 2020 press conference this summer, Cristiano Ronaldo removed two bottles of Coca Cola (Links to an external site.) – placed there by the title sponsor – from view, telling journalists in attendance to instead “drink water”; suggesting to fans that they should avoid sugary drinks. Similarly, Italian footballer Manuel Locatelli replicated Ronaldo’s act by removing bottles of Coke from his press conference, too. The next day, $4bn was reportedly wiped from the soft drink brand’s market value, with cries for brands to be more thoughtful and authentic in their advertising.Yorkshire County Cricket Club at the heart of racism row after calling racist slur ‘banter’In a scandal that ignited last autumn, former professional cricketer Azeem Rafiq revealed he was left suicidal after his racist encounters at the club (Links to an external site.). The club has since been accused of being “institutionally racist” after Rafiq revealed last year he was called a racist slur that discredited his Pakistani heritage by a senior player. An internal investigation was launched, with the club finding that he was the victim of “racial harassment and bullying” that was deemed to be “friendly and good-natured banter”. Shockingly, the club said: “The Panel does not accept that Azeem was offended by [the other player’s] comments, either at the time they were made or subsequently.”Since then, no player has been punished for ill-conduct, despite findings proving that player Gary Ballance used a racist slur against Rafiq, among other key figures engaging in racist behavior over the years – but club chairman Roger Hutton has resigned. Additionally, sponsors including Nike and Tetley’s Tea have ended their partnerships with the club.Initial Post [Due Wednesday 11:59 p.m.]Answer the following questions:Summarize the PR challenge for the case study you chose. What would you have suggested if you were a PR consultant for the company?     Arts & Humanities Communications Public Relations COMM D070 Share QuestionEmailCopy link Comments (0)