Determinewhetherthe statementbelow istrueorfalse .Ifitisfalse,…
Question Answered step-by-step Determinewhetherthe statementbelow istrueorfalse .Ifitisfalse,… Determine whether the statement below is true or false . If it is false, explain why it is false. a.Daniel is a skincare sales representative. One day, he meets Judy when she walks into the skincare shop. Daniel approaches Judy by giving her a warm welcome. To sell skincare products, Daniel keeps praising Judy on how well she takes care of her skin and how young she looks. Daniel compliments Judy because he wants to make Judy feel a sense of self-worth and keep her motivation high to be a beautiful lady. It is the Law of Self-Esteem. b.The audience’s attitude is important in persuasion because it determines the persuasion direction. It is the precursor for behavior and also helps predict, explain and modify behavior. Persuaders must understand the audience’s attitude toward the persuasion topic before doing any persuasion. c.A student who cheated on a test is meeting with a professor. The professor asks, “Is this the kind of person you want to be? Does a grade matter more to you than your integrity? Your moral character matters more than a grade on a test.” The professor emphasizes virtue ethics. d.If you get more powers in a relationship, that means you have a powerful relationship with your partner. Persuasion in this situation becomes unnecessary because your partner is in a weak position, and they tend to take an accommodating strategy to persuasion. Your partner tends to highly depend on you, hence agreeing with your proposal. e.According to Elaboration Likelihood Model, central processing refers to a situation in which thelistener has both motivation and the ability to process a message. Meanwhile, peripheral processing refers to a situation in which the listener lacks both the ability and motivation to engage in the thought of the message. Persuaders should always convince listeners to use the central route to persuasion because the attitude change under central processing is more enduring than the attitude change under peripheral processing f.An effective persuasion must be an ethical persuasion. The ethical way to do persuasion is to be neutral toward all options. Ethical persuaders should always give correct advice to the audience. Persuasion resistance arises from the imperfection of persuasion content and strategy. It indicates persuasion failure. g.Selection distortion refers to the tendency of people to interpret information in a way that supports what they believe. From a persuasion perspective, selection distortion is always bad for persuaders because the audience does not comprehend the information as what the persuader plans. The biased interpretation weakens the persuasion power. Social Science Sociology MARKETING GE2248 Share QuestionEmailCopy link Comments (0)
