Choose a company that you are interested in (must be a real company…
Question Answered step-by-step Choose a company that you are interested in (must be a real company… Choose a company that you are interested in (must be a real company and be creative, local companies are always great) and create a refreshed marketing campaign for the company. You will be creating this presentation as the kickoff of a new marketing campaign. The following must be included in the presentation:Give us the background on the company and why it needed a refreshCreate a new brand logo for the companyCreate a new sloganExplain why you chose the logo and sloganExplain how this will give the company a new or better position in the marketplace as compared to previously (if it may not explain why)How much is the budget for this campaign and how will the money be allocated for advertising? (Ex. 1 million dollar budget – 250,000 to social media, 300,000 to magazines, 300,000 to television, etc)Who is the Target Audience, why did you select them?Where would you advertise specifically (if you said social media in your budget, what social media locations will you use, if you said magazines in your budget, which magazines, etc You will be evaluated on the following:Grammar & Spelling – Content & Readability – Knowledge of the subject matterHow well you answer the questions above in the projectWorks Cited page, does not need to be MLA format, but needs to identify all sources used (including yourself) ******Companies that CANNOT be used****** Walmart, Target, Costco, Sams Club, McDonalds, Pepsi, Coke, Samsung, LG, Apple, Toshiba, Frigidaire, Whirlpool, World Market, Lowes, Home Depot, Kroger, Food Lion, Dunkin Donuts, Starbucks, EA Sports, Gamestop, Panera Bread, Krispy Kreme, Outback Steakhouse, Tanger Outlets, Eagles Beachwear, Cookout, Dell, Microsoft, Victoria Secret, Foot Locker, Chick Fil A, Subway, Burger King, Wendy’s, Hooters, Senior Frogs, Margaritaville, TJ Maxx, Homegoods, Kohls, Circle K, Scotchman, BP, Tobacco/Alcohol/Drug companies, Johnson & Johnson, Unilever, Old Spice, Axe, Bed Bath Beyond, HP, JC Penny, Sears, Kmart, Belk, Dillards, Taco Bell, Marriott, Hilton, Wyndham, Hyatt, Choice Hotels, Waffle House, Red Robin, Craftsman, Planet Fitness, Five Guys, Chevrolet, Dodge, Nissan, Jeep, Mercedes, BMW, VW, Ford, Toyota, Honda, Hyundai, Jaguar, Verizon, AT&T, Sunglass Hut, Boeing, Hershey, M&Ms, Reeses, Snickers, Mars brand, Oscar Mayer, Dollar Store, Dollar General, Family Dollar, Chipotle. Arts & Humanities Communications Marketing MKT 101 Share QuestionEmailCopy link Comments (0)
