Choose a case study from the Chartered Institute of Marketing’s website for analysis.

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  • Choose a case study from the Chartered Institute of Marketing’s website for analysis.
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Create a marketing and advertising campaign to introduce the products of Plus Minus Zero and the company itself to a worldwide audience.
Choose either a national or international organization operating within a competitive environment, and one that has used different marketing strategies since its foundation. What advice would you offer this organization?
Explain why a single offering might be marketed differently to different types of consumers.
Write a business report dealing with a company’s own label and branding.
Explain how a brand’s image and awareness of it is enhanced when that brand is endorsed by a celebrity.
Would you say that sports sponsorships are of mutual benefit to all the concerned parties? Discuss the concept of sponsorship with reference to relevant and appropriate academic research and theories. Use suitable examples to illustrate your answer.
Give two examples where chain and all communication networks can be more effective than wheel channel network. Provision of supportive argument is compulsory to answer how chain and all communication networks are effective in each example.
Develop a convincing argument for either the qualitative or quantitative method i.e. whichever you think is the most suitable and relevant in modern business environments.