CASE STUDY Summary of scenario Every year the City of Melbourne…

Question Answered step-by-step CASE STUDY Summary of scenario Every year the City of Melbourne… CASE STUDY Summary of scenarioEvery year the City of Melbourne runs a free welcome event – the Lord Mayor’s Student Welcome -for new students to the city. Your event planning team is to plan the next event, which will take placeduring Cultural Diversity Week on Saturday, 19 March, 2022 and be held in The Atrium at FederationSquare.Your aim is to design and deliver an event that is MEMORABLE and ENGAGING, with appeal to a largeand diverse audience.You are a member of a four person event team that has been employed by Federation Square onbehalf of the Lord Mayor and the City of Melbourne to design, plan and deliver this event.Event GOAL:The goal of the event is to attract a large audience and build a sense of welcome and belonging forthe international student population in Melbourne.Your event should celebrate Melbourne as a city with several world-class Universities(including Deakin University with its Burwood campus). The design of the event should provide anopportunity to build meaningful connections and friendships with other with local and internationalstudents. BudgetThe City of Melbourne budget for this event is $15,000.Your team can choose to raise additional income through ticket sales, stall holder fees, sponsorship(in-kind and/ or cash), sale of merchandise, stall holder feesetc.There is no need for your event to make a profit—however it should NOT result in a loss.You do NOT need to account for your team’s salaries in the event budget. You WILL need to accountfor expenses related to volunteers, casual staff,talent, and contractors/suppliers.VenueFor the purposes of your event planning, you have been granted free use of The Atrium space atFederation Square.For the purposes of your event planning, note that you will have access to The Atrium from 6am onSaturday, March 19 to 6am on Sunday, March 20, 2022.Marketing and promotionYour event will be communicated and promoted as part of Federation Square. This means that foryour marketing and communications plan you will need to conform to and support FederationSquare’s brand and communication strategies. Question:- A SWOT analysis of the role of the management and programming team. For example, strengths for the management team or weaknesses for the management and programming team in managing this event. ( The answer should offer the event team clear and consistent direction of what their strengths could be and what their weakness could be in managing such a big event.) Business Management Project Management MMM 312 Share QuestionEmailCopy link Comments (0)