BACKGROUND The Board has decided that as part CBSA’s strategy to…

Question Answered step-by-step BACKGROUND The Board has decided that as part CBSA’s strategy to… BACKGROUNDThe Board has decided that as part CBSA’s strategy to grow CBSA by 25 per cent financially this year, they would like us to look more closely at exploiting and managing CBSA’s intellectual property. Until now we have concentrated on protecting our brand by trademarking our logo, and on protecting our client information and our database of clients. We recognise this is a reactive approach and if we are to exploit our intellectual property for commercial advantage, we need to be proactive. However, we currently lack the information to proceed down this path.METHODOLOGYWe expect that the researcher will undertake desk research to answer the questions the Board has identified as ‘need to know’. To assist with the research, CBSA will make available information on the CBSA website, including the CBSA Strategy and the CBSA Intellectual Property Policy. The company will also provide access to the internet, the library and other sources as required.Sources<>ResultsWhat kinds of intellectual property relate to our business? Identify the principal laws that have been created to define intellectual property rights and provide guidance on best practice. Consider the following:Explain the potential strategic advantages from protection of our intellectual property. What are the implications? Specifically, what do we need to do to provide protection? Many of our clients are in businesses such as advice and training that complement our own business. Identify the advantages and implications in collaborating to develop intellectual property. Some companies similar to our own have adopted an open source approach to some of their intellectual property and provide summaries of their research free of charge on-line, then charge a fee for premium access to the full report. Explain the implications and potential strategic advantages of this approach. Provide some other examples of options we might look at for commercialisation and explain them. Explain the typical advantages and disadvantages of each of the approaches to commercialisation. Identify the sources of information and advice CBSA can tap into to assist with our intellectual property strategy, including:inside the organisation externally, including government websites that might be of assistance in increasing our awareness and understanding of our rights and responsibilities. Consider the following:Identify the barriers that CBSA might face in implementing a new intellectual property strategy within the business. Discuss the strategies that can be put in place to address them. Recommendation<>     Business Management Project Management INTI business Share QuestionEmailCopy link Comments (0)