Background One of the goals of destination marketing organizations…

Question Answered step-by-step Background One of the goals of destination marketing organizations… BackgroundOne of the goals of destination marketing organizations is to ensure quality experiences for the visitors. When coming to a destination, travelers have certain expectations of what that experience should be like. However, there are times when visitors are disappointed and the actual experience does not match the image of the destination that the travelers had before arriving.InstructionsRead and analyze the case study “Confusion in Kelowna”, which you can find in your Textbook on page 86.In your post you should answer the following three questions:1. What are some of the root causes of the problems faced by the Duttas? Relate them to the five components of a tourist destination and/or the six factors essential to the success of a tourism destination area that are discussed in the textbook. 2. Discuss possible actions that different destination members (government, different tourism services suppliers, etc.) could take in order to avoid problems like the ones faced by the Duttas. Make sure to indicate who is responsible for each action.3. How do travelers form their opinions and expectations of destinations they are visiting? Arts & Humanities Writing TOUR 1P92 Share QuestionEmailCopy link Comments (0)