ALL ANSWERS MUST BE BASED ON PERTH, WESTERN AUSTRALIA AND MUST…

Question Answered step-by-step ALL ANSWERS MUST BE BASED ON PERTH, WESTERN AUSTRALIA AND MUST… ALL ANSWERS MUST BE BASED ON PERTH, WESTERN AUSTRALIA AND MUST PROVIDE THE REFRENCES Background of community services program:The Youth Parenting Program (YPP) is a new program for young mothers and fathers to provide them with skills to look after their new baby, for example:  Care of the baby  Health of the baby  Feeding  Breast feeding vs bottle feeding  Financial planning and assistance  Returning to school or entering/returning to the workplaceParticipants of the program may be self-referred or may be referred by health and community services practitioners.  The target audience are parents aged under 25 who do not have support of family to help them in the early days of their baby’s life and are at risk.The aim of the program is to increase the level of knowledge of young parents in parenting and to reduce the incidence of neglect and violence towards children.The program runs for six sessions held on Tuesdays and Thursdays 2-4pm.  Clients receive a phone and face to face interview prior to the program, and also receive follow-up support following the program.Suitable arrangements will be made for clients who need assistance with language or literacy.Digital media protocols for the organisation include:  All digital media strategies must be approved by the Media and Advertising Section before implementation  The following digital media platforms may be used for this organisation:-         Website-         LinkedIn-         Facebook-         Twitter-         You Tube-         Applications for mobile device  All digital media must be in line with the goals and objectives of the organisation and the program for which it is written. As the YPP is a new program, a strategy is needed to provide information and promote the program to potential clients of the service.  Challenges have been identified as:  Gaining the interest of the target interest  Using a media that the audience will access  Significant diversity in culture and ethnicity of target audience. DIGITAL MEDIA STRATEGY FOR PROMOTION OF THE PROGRAM TO TARGET CLIENTSStatement of purpose: This digital media strategy has been prepared for the chosen Program to promote effective digital media communication to promote the program to target client in the community. (List at least two things)StakeholdersList the key stakeholders that the business unit/team needs to communicate with to plan and implement this digital media strategy:(List at least two of each)External stakeholders Internal stakeholders The audienceWho are the audience?What type of media are the audience likely to access? (include at least three) Challenges(List at least three)  SWOT analysis for reaching the target audience through digital mediaStrengths (list at least one)   Weaknesses (list at least one)    Opportunities (List at least one)   Threats (List at least one)   Digital media planPlan the development and implantation of two digital media promotion campaigns Type of digital media?What will this digital media cover? (in brief description)How will the campaign be promotedWithin what timeframeWhat will be the review and approval process?How will the campaign be evaluatedDigital media plan 1                                     Digital media plan 2                                                     Psychology Social Science Social Psychology COMMUNITY CHCCDE010 Share QuestionEmailCopy link Comments (0)