A French company ABC, has a product portfolio of perfumes among other beauty care products. It has introduced a perfume, in its international markets including India, under the brand name SK, named after the charismatic celebrity Salman Khan. The company is trying to segment the market on basis of gender and has decided to launch two types of SK. The perfume therefore is available in two variants, Silver for men and Gold for Women. The perfumes are priced at Rs. 500 for a 100 ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Develop a MEDIA STRATEGY for the launch of the perfume.

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A French company ABC, has a product portfolio of perfumes among other
beauty care products. It has introduced a perfume, in its
international markets including India, under the brand name SK, named
after the charismatic celebrity Salman Khan. The company is trying to
segment the market on basis of gender and has decided to launch two
types of SK. The perfume therefore is available in two variants,
Silver for men and Gold for Women. The perfumes are priced at Rs. 500
for a 100 ml pump spray bottle. The strategy may be to capture a large
number of consumers who are oriented towards film celebrities. Develop
a MEDIA STRATEGY for the launch of the perfume.

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