A clear understanding of the macroeconomic environment is important to inform your business decisions. Using relevant examples of businesses, discuss how fluctuations of the following macroeconomic indicators may affect the business. (In your answer, discuss the effect of both increasing and decreasing trends on the business). Your answer must start by explaining the nature of business or sector of the company/organisation, followed by a critical review of the variables. a. Fluctuations of the GDP b. Fluctuations of the interest rate c. Fluctuations of the exchange rate

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A clear understanding of the macroeconomic environment is important to inform your business
decisions. Using relevant examples of businesses, discuss how fluctuations of the following
macroeconomic indicators may affect the business. (In your answer, discuss the effect of both
increasing and decreasing trends on the business). Your answer must start by explaining the
nature of business or sector of the company/organisation, followed by a critical review of the
variables.
a. Fluctuations of the GDP
b. Fluctuations of the interest rate
c. Fluctuations of the exchange rate

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