Describe the pressure that is put on various organizations to incorporate a “sustainability” clause into their policies or operational strategies. Is this altering the face of marketing in any fundamental way?

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  • Describe the pressure that is put on various organizations to incorporate a “sustainability” clause into their policies or operational strategies. Is this altering the face of marketing in any fundamental way?
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Undertake a strategic audit of your own business’s marketing position and competitive standing in its sector. Identify what your main priorities should be for the next one and five-year periods.
Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make.
Give two examples where chain and all communication networks can be more effective than wheel channel network. Provision of supportive argument is compulsory to answer how chain and all communication networks are effective in each example.
Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?
What impact can brand groups or communities and social networks potentially have on the brand of a company. Consider a company such as Fiat motor cars for your evaluation.
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Write short notes on: (a) ECONOMIC IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION ) and LEGAL IMPLICATIONS (AT LEAST 7 IMPLICATIONS WITH ELABORATION ) of puffery in advertising ? (b) STEINER MODEL of communication ( IN 150 WORDS )
Assume that consumption or usage plays a role in brand identity in order to critically analyze the notion that a popular and powerful advertisement is as important and meaningful as the biggest story currently in the news.