Write an analysis (approximately 1,000 words in length) on a marketing story that made the news in the year 2010.

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  • Write an analysis (approximately 1,000 words in length) on a marketing story that made the news in the year 2010.
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Does a company’s approach suggest an alternative view regarding the relevance and importance of an effective marketing strategy in the overall context of its business operations?
A French company ABC, has a product portfolio of perfumes among other beauty care products. It has introduced a perfume, in its international markets including India, under the brand name SK, named after the charismatic celebrity Salman Khan. The company is trying to segment the market on basis of gender and has decided to launch two types of SK. The perfume therefore is available in two variants, Silver for men and Gold for Women. The perfumes are priced at Rs. 500 for a 100 ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Develop a MEDIA STRATEGY for the launch of the perfume.
Choose either a national or international organization operating within a competitive environment, and one that has used different marketing strategies since its foundation. What advice would you offer this organization?
It is said that people are what they read, which can vary from being pragmatic, principled, thoughtful, or romantic, but nearly always consumer-based. Critically analyze this notion and say whether you agree with it or not, and why.
Following research, draft a campaign report on the PG Tips brand with four distinctive elements.
Write a marketing plan.
What recommendations would you make to a client with respect to accepting or not accepting a marketing report in the event there were areas that concerned you? State briefly what strategy or research option you might deem appropriate in the circumstances.
Select a brand that specializes in wristwatches – either one single product or a line of products. Use modern marketing tools and techniques to investigate and assess the producer or brand owner’s marketing strategies. You may, however, illuminate your evaluation with examples from other organizations or companies.