1. Which of these is an advantage of segmenting a large market into…
Question Answered step-by-step 1. Which of these is an advantage of segmenting a large market into… 1. Which of these is an advantage of segmenting a large market into smaller, more specific markets?a) All of these are correctb) Expanding the company’s brand name recognition.c) Providing lower prices for that segmentd) Using the same marketing message for all potential customers.e) Developing new offerings specifically for that segment. 2) Which of the marketing mix involves creating of the offering? a) Placement b) Productc) Price d) Performance 3. In general, the more expensive and complex a product isa) the more reliance there is on personal selling. b) All of these are correct.c) the more likely it is a B2B transaction.d) the more it needs to meet strict standards.e) the longer the sale takes. 4. Which is these is a common source of ideas for new product?a) customersb) employeesc) competitiond) supplierse) all of these are correct 5. What is the term for the companies that help in moving a product from the manufacturer to the consumer?a) None of these are correctb) intermediariesc) wholesalersd) merchantse) retailers Arts & Humanities Communications Marketing BUS 150 Share QuestionEmailCopy link Comments (0)
