1. Retailers with the minimarket format are still one of the most…

Question Answered step-by-step 1. Retailers with the minimarket format are still one of the most… 1. Retailers with the minimarket format are still one of the most well-known in Indonesia, based on a study by Brandz Top 50 Most Valuable Indonesian Brands, three companies in the minimarket segment, namely Indomaret, Alfamart and Alfamidi, are part of the most recognized brands in the domestic market.In BrandZ’s research, the retail format is one that has performed well with the total value growth of retail brands growing 8% to US$ 2.9 billion this year. It’s just that there is a disparity in the growth gap in the retail segment where the brand with the best performance increased by 47% and the weakest was eroded by 31%.PT Indomarco Prismatama, which manages the Indomaret outlets, said that the reason why the brand is one of the most powerful is because of the expansion strategy carried out. Since 30 years of operation, the company has focused on increasing its store network to pursue growth.”The key is already known, the brand has been known for 30 years. But how from generation to generation it can always serve, will automatically be known. If we serve the older generation, we also serve the millennial generation,” said Wiwiek Yusuf, Marketing Director to KONTAN, Thursday (26/9).In addition, PT Sumber Alfaria Trijaya Tbk (AMRT) said that one of the keys to the success rate to be well known to the public is to make Alfamart outlets a point of purchase. So that it does not only make Alfamart outlets to buy daily necessities but also services for various other payment needs.”The world’s development is accelerating, so how do we encourage digital initiatives so as not to be left behind in the retail world. This is a matter of transformation that we must carry out in the future,” added Ryan Alfons Kaloh, Marketing Director of AMRT.Meanwhile, PT Midi Utama Indonesia Tbk (MIDI) even though the number of outlets is not too large, such as Indomaret and Alfamart, is still the most well-known brand. In addition to expansion, MIDI prioritizes marketing strategies and engagement with customers.Arief L Nursandi, Regional Corporate Manager of MIDI said that MIDI’s marketing programs are designed to attract consumers. For example, food containers with ice packs which were quite well received and the Tebus-Keus-Cheap program and weekend price promos.”For new areas, it is certainly a challenge for the company to stick its brand through activities that involve the wider community such as fun walks and so on,” he said.Voon Tai, Channel Planning Director Geometry Indonesia said that currently many retailers are starting to work on the digital segment. Therefore, the key to winning the competition is to combine ‘click & brick’, namely expansion in the online segment and physical outlets.”Although digital commerce is growing, the role of physical outlets is still important. That’s why tech giants like Alibaba are also getting into the physical supermarket segment,” he concluded. (?) Give your review of the value in use and the value in exchange, like what Indomaret has done when compared to other minimarket companies. 2. When buying a vehicle, you may have felt dissatisfied with the appearance of your vehicle. There’s just a desire to look better so that the vehicle can look cooler and match your personality. The best solution is to improve the look of the vehicle, one way is to dress it up with accessories or original products. Well, this gap is apparently ogled by PT Toyota Astra Motor (TAM) as the agent holding the Toyota brand in Indonesia. Through the Toyota Customization Option (TCO) service, the manufacturer based in Sunter, North Jakarta offers its customers a line of high-quality original accessories. “TCO is one of our commitments to support the mobility of the Indonesian people by providing services that exceed customer expectations, including during the current pandemic,” said TAM’s Vice President Director, Henry Tanoto. Previously, we also extended this service to other models,” he said. TCO services provide an opportunity for customers who want to be different to be able to order a variety of guaranteed quality accessory customizations at the nearest official Toyota outlet. The selected accessories will be installed immediately with a 3-year or 100,000 km warranty if ordered together with the order for a new vehicle. The TCO service was first launched in 2019 specifically for the Yaris, Kijang Innova, and Fortuner models. The enthusiasm of customers for this TCO service is quite good, even as of October 2020 the TCO service has recorded sales of almost 18,000 units. At the end of 2020, the TCO service comes with an additional selection of new accessories and expanded coverage for owners of Toyota Calya, Avanza, Rush and Hilux cars.(?) Explain how important Toyota’s customization program is to ensure that mutually beneficial relationships with customers are established. 3. https://www.ikea.com/ The IKEA concept started with the idea of ??providing a variety of affordable home furnishing products not just for the few but for the many. This is achieved by combining function, quality, design and value – always with sustainability in mind. The IKEA concept exists in every part of the company, from design, sourcing, packaging and distribution through its own business model. The company’s goal is to help more people live better lives at home.(?) Based on the case above, you are asked to provide a 3-dimensional review of the typology of consumer values ??that has been carried out by the IKEA company. Arts & Humanities Communications Marketing EMM 234 Share QuestionEmailCopy link Comments (0)