You work in sales for RyeHigh Publishers, which is releasing Truth…

Question Answered step-by-step You work in sales for RyeHigh Publishers, which is releasing Truth… You work in sales for RyeHigh Publishers, which is releasing Truth or Busted: The fact or fiction behind history, next month. This is written by Jane Jones, a two-times best-selling non-fiction writer who you’ve been publishing for years. She is noted for her controversial yet fair insights into historical situations. She has been published internationally and translated into 5 languages. You are preparing to attend the huge Frankfurt Book Show and are seeking an appointment with Aussie Books, a quality-publishing house in Australia. Long established, they have been extending their list through acquiring titles on popular reference. You are keen to establish a relationship with them and think this new book would be a good fit for their list. You are under pressure to raise income and particularly keen to sell the rights within markets that would not require translation – and where agreements might proceed quickly. You would like an appointment to see their rights manager. 1. Write an persuasive email to the rights manager of the Australian company seeking an appointment during the fair and using this new book as a basis for the meeting. Cover not only why you want to see them and the reasons why you think your interests overlap but also the main features of the new title likely to be of interest, including what the book is about, at which markets it is aimed and the particular advantages of the author. Use your imagination and poetic license to come up with a compelling message to secure a meeting with the rights manager.  Make up what you have to in order for this to work. You will be marked on whether you’ve listed benefits of your two companies working together and how persuasive your email is to land the meeting. Business Entrepreneurship ENTR 410 Share QuestionEmailCopy link Comments (0)