When consumers see their friends using an innovation, it often…

Question When consumers see their friends using an innovation, it often… Image transcription text18. When consumers see their friends using an innovation, it often persuades them to try it too. (p. 335) TRUEThis refers to “observability.” When products are easily observed, their benefits or uses are easilycommunicated to others, which enhances the diffusion process…. Show more Business Share QuestionEmailCopy link This question was created from ch 12 developing new products.docx Comments (0)