The marketing concept suggests that you first understand your… The marketing concept sug

The marketing concept suggests that you first understand your… The marketing concept suggests that you first understand your target market.  Identify a market that you think might be interested in purchasing your product. That market may have the same personal traits as you or may be completely different.  In describing that target, be sure to include consideration of the following segmentation characteristics: geographic, demographic, psychographic and product use.Having identified the target market, the marketing concept asks that you know something about the market’s wants and needs. Share your thoughts about what your market segment is hoping to find in your product.  (Again…be specific.)  When they exchange their hard-earned dollars for benefit of purchasing your product, what exactly are they hoping to acquire?Describe in detail the product that you’re making available for sale.  What does it look like?  What purpose does it serve?  Is it available in any other flavors…colors…sizes?Given your understanding of the target market, where would you hope to sell this item? In a grocery store?  A vending machine?  On a distributor’s website?  Why would one or another of these channels of distribution make most sense for the product you hope to sell?You’ll most likely be facing any number of competitors in the marketplace.  Given that, how would you price your product?  Would you be more or less expensive than the competition?  And what are some of the things you took into consideration when setting that price?Finally…how would you make your target market aware of the product you’re selling?  Would you get the word out by using any number of different social media platforms? Or would you opt to employ a more traditional form of communication (i.e. newspapers)? Arts & Humanities Communications Marketing MKT 535 Share QuestionEmailCopy link