The Adidas CEO, Kasper Rorsted, has asked you to report on the… The Adidas CEO, Kasper R

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The Adidas CEO, Kasper Rorsted, has asked you to report on the… The Adidas CEO, Kasper Rorsted, has asked you to report on the click-through rate (CTR) for Adidas’ most recent digital ad campaign. If the digital ads had a total of 250,000 impressions and 4,500 clicks, what is the click-through rate?  18  0.018  0.055  55Assessment question Of the 2,500 people that visited the Adidas website as a result of the Google ads, 425 people made purchases. What was their conversion rate?  0.17  17  5.88  58.8 Arts & Humanities Communications Marketing MKT 465 Share QuestionEmailCopy link

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