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Imagine you are the head of global marketing in a company that produces refrigerator equipment. Chose both a European country and a Latin American country and draft the screening standards or criteria you would use to evaluate marketing opportunities in both countries. You can make whatever assumptions you deem necessary concerning your business or company.

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  • Imagine you are the head of global marketing in a company that produces refrigerator equipment. Chose both a European country and a Latin American country and draft the screening standards or criteria you would use to evaluate marketing opportunities in both countries. You can make whatever assumptions you deem necessary concerning your business or company.

What does the notion of career planning and management mean and whose responsibility is this?

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Career planning is a subset of career management. Career planning applies the concepts of Strategic planning and Marketing to taking charge of one’s professional future. Career is an ongoing process and so it needs to be assessed on continuous basis. This process of re-assessing individual learning and development over a period of time is called Career Planning. According to Mondy and Noe – ” Career planning is an ongoing process whereby an individual sets career goals and identifies the means to achieve them.”

SUCCESS OF ADVERTISEMENT DEPENDS UPON MANAGING STRONG RELATIONSHIP WITH ADVERTISING AGENCY . Support your answer with suitable examples , ELABORATE IN POINTS IN DETAIL ?

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SUCCESS OF ADVERTISEMENT DEPENDS UPON MANAGING STRONG RELATIONSHIP
WITH ADVERTISING AGENCY . Support your answer with suitable examples ,
ELABORATE IN POINTS IN DETAIL ?