Strategic Marketing HuaXing () Technologies Limited is a new and… Strategic Marketing Hu
Strategic Marketing HuaXing () Technologies Limited is a new and… Strategic Marketing HuaXing (??) Technologies Limited is a new and the only smart phone manufacturer proudly owned by a Chinese student who had graduated from Graduate School of Business, UKM. All smart phone lines under this manufacturer carry the brand name of MyHuaXing. As a chief marketing officer (CMO) of this newly established company, you need to advice your chief executive officer (CEO) regarding on the marketing aspects strategically.Why is it important to truly understand the customers first instead of just producing and promote the smart phone to the customers?Which marketing management orientation that best describes of giving priority to the customer needs?Your CEO stated that in the next two-year time, MyHuaXing should contribute by giving back to the society in large (e.g., technology-education sponsorship at the schools). What marketing management orientation best describe on this concept?Let say the concept from question (3) creates a positive image of MyHuaXing. Which promotional strategy best applied for this?Suggest any ONE (1) activity that could strategically increase MyHuaXing’s public image as well as the sales volume concurrently through the promotional strategy outlined in question (4).What is the effective advertising appeal for MyHuaXing that could attract and convince the customers particularly local Chinese to purchase?Using your creativity, illustrate out the content of your advertising which using the appeal stated in question (6) (hint: you may write down or draw out).Most of the high-end smart phone manufacturers such as Apple’s I-phone employ selective distribution coverage for its place-distribution strategy. However, your CEO has a vision to be the market challenger in the next two-year time. Do you apply the similar strategy as of other current smart phone manufacturers are applying or moving away to new strategy? Justify. Arts & Humanities Communications Marketing Share QuestionEmailCopy link
